full transcript

From the Ted Talk by Nomava Zanazo: 4 myths and misunderstandings about doing business in Africa

Unscramble the Blue Letters


I was actually talking to one of my research colleagues the other day and we're actually laughing at how growing up in stuoh Africa, Mdantsane, to be sicfepic, when our parents had visitors, they would send us to the nearest bazaar shop to buy Coke. But before we lavee, our parents would ask the visitor, “Which flavor Coke do you want? Do you want Fanta Orange? Do you want Stoney or do you want Lemon Twist?" And in fact, up to taody, in many South African heoms, soft drink is referred to as "Coke," taosotpthe is referred to as "Colgate," margarine is referred to as "Rama," and the list is endless.

Open Cloze


I was actually talking to one of my research colleagues the other day and we're actually laughing at how growing up in _____ Africa, Mdantsane, to be ________, when our parents had visitors, they would send us to the nearest bazaar shop to buy Coke. But before we _____, our parents would ask the visitor, “Which flavor Coke do you want? Do you want Fanta Orange? Do you want Stoney or do you want Lemon Twist?" And in fact, up to _____, in many South African _____, soft drink is referred to as "Coke," __________ is referred to as "Colgate," margarine is referred to as "Rama," and the list is endless.

Solution


  1. specific
  2. toothpaste
  3. today
  4. leave
  5. homes
  6. south

Original Text


I was actually talking to one of my research colleagues the other day and we're actually laughing at how growing up in South Africa, Mdantsane, to be specific, when our parents had visitors, they would send us to the nearest bazaar shop to buy Coke. But before we leave, our parents would ask the visitor, “Which flavor Coke do you want? Do you want Fanta Orange? Do you want Stoney or do you want Lemon Twist?" And in fact, up to today, in many South African homes, soft drink is referred to as "Coke," toothpaste is referred to as "Colgate," margarine is referred to as "Rama," and the list is endless.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
cheapest product 4
african consumers 4
leapfrog story 4
product lines 3
companies talk 2
grocery items 2
south african 2
body lotion 2

ngrams of length 3

collocation frequency
cheapest product lines 3

Important Words


  1. africa
  2. african
  3. bazaar
  4. buy
  5. coke
  6. colleagues
  7. day
  8. drink
  9. endless
  10. fact
  11. fanta
  12. flavor
  13. growing
  14. homes
  15. laughing
  16. leave
  17. lemon
  18. list
  19. margarine
  20. mdantsane
  21. nearest
  22. orange
  23. parents
  24. referred
  25. research
  26. send
  27. shop
  28. soft
  29. south
  30. specific
  31. stoney
  32. talking
  33. today
  34. toothpaste
  35. twist
  36. visitor
  37. visitors