full transcript

From the Ted Talk by Marcos Salazar: 5 steps to building a personal brand you feel good about

Unscramble the Blue Letters


Your reputation is already out there. The question is: Do you want to be the one who’s driving and shaping this sroty? Or do you want chance or aomlrights to be doing it for you?

I think most people would agree that they want to take control. And what this means is we need to make some very intentional deciionss so our brand stays in our hands. Let me walk you through five key steps to building a strong personal brand in a way that feels good.

First, you need to figure out what your goal is. Let's start by anweinrsg a foundational question: What do you want your pnoesarl brand to help you accomplish? Are you looking to change jobs or transition into a new industry, and you need your brand to reflect a new skill set? Maybe you're looking to get a promotion at your current organization and you need everyone to know all the amazing things that you've alsicehpocmd in your career. Or maybe you're launching a new bisenuss and you want to build your brand around the ptocudrs or services that you're offering. Whatever your goal is, write it down and make it specific so that you're working towards a clear ocotume.

Open Cloze


Your reputation is already out there. The question is: Do you want to be the one who’s driving and shaping this _____? Or do you want chance or __________ to be doing it for you?

I think most people would agree that they want to take control. And what this means is we need to make some very intentional _________ so our brand stays in our hands. Let me walk you through five key steps to building a strong personal brand in a way that feels good.

First, you need to figure out what your goal is. Let's start by _________ a foundational question: What do you want your ________ brand to help you accomplish? Are you looking to change jobs or transition into a new industry, and you need your brand to reflect a new skill set? Maybe you're looking to get a promotion at your current organization and you need everyone to know all the amazing things that you've ____________ in your career. Or maybe you're launching a new ________ and you want to build your brand around the ________ or services that you're offering. Whatever your goal is, write it down and make it specific so that you're working towards a clear _______.

Solution


  1. outcome
  2. answering
  3. accomplished
  4. personal
  5. algorithms
  6. business
  7. decisions
  8. story
  9. products

Original Text


Your reputation is already out there. The question is: Do you want to be the one who’s driving and shaping this story? Or do you want chance or algorithms to be doing it for you?

I think most people would agree that they want to take control. And what this means is we need to make some very intentional decisions so our brand stays in our hands. Let me walk you through five key steps to building a strong personal brand in a way that feels good.

First, you need to figure out what your goal is. Let's start by answering a foundational question: What do you want your personal brand to help you accomplish? Are you looking to change jobs or transition into a new industry, and you need your brand to reflect a new skill set? Maybe you're looking to get a promotion at your current organization and you need everyone to know all the amazing things that you've accomplished in your career. Or maybe you're launching a new business and you want to build your brand around the products or services that you're offering. Whatever your goal is, write it down and make it specific so that you're working towards a clear outcome.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
personal brand 12
social media 3
project manager 3
personal website 3
linkedin profile 2
dig deeper 2
mission statement 2


Important Words


  1. accomplish
  2. accomplished
  3. agree
  4. algorithms
  5. amazing
  6. answering
  7. brand
  8. build
  9. building
  10. business
  11. career
  12. chance
  13. change
  14. clear
  15. control
  16. current
  17. decisions
  18. driving
  19. feels
  20. figure
  21. foundational
  22. goal
  23. good
  24. hands
  25. industry
  26. intentional
  27. jobs
  28. key
  29. launching
  30. means
  31. offering
  32. organization
  33. outcome
  34. people
  35. personal
  36. products
  37. promotion
  38. question
  39. reflect
  40. reputation
  41. services
  42. set
  43. shaping
  44. skill
  45. specific
  46. start
  47. stays
  48. steps
  49. story
  50. strong
  51. transition
  52. walk
  53. working
  54. write