full transcript
From the Ted Talk by Renny Gleeson: 404, the story of a page not found
Unscramble the Blue Letters
(Laughter)
(aupplase)
So this turned into a contest. dtliapayh that offers inspiration put iirpnaoitsn on their 404 page. Stayhound, which helps you find pet sitters through your siocal network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually maettr, and that well-designed moments can bluid bndars. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?
Open Cloze
(Laughter)
(________)
So this turned into a contest. _________ that offers inspiration put ___________ on their 404 page. Stayhound, which helps you find pet sitters through your ______ network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually ______, and that well-designed moments can _____ ______. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?
Solution
- build
- brands
- dailypath
- inspiration
- matter
- applause
- social
Original Text
(Laughter)
(Applause)
So this turned into a contest. Dailypath that offers inspiration put inspiration on their 404 page. Stayhound, which helps you find pet sitters through your social network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually matter, and that well-designed moments can build brands. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?
Frequently Occurring Word Combinations
Important Words
- applause
- blames
- brands
- build
- cash
- commiserated
- commiserates
- contest
- dailypath
- day
- error
- find
- fun
- gave
- hack
- helps
- inspiration
- laughter
- learned
- loved
- matter
- moments
- network
- offers
- opportunity
- page
- pet
- pop
- put
- real
- sitters
- social
- stayhound
- turned
- type
- url
- world