full transcript

From the Ted Talk by Renny Gleeson: 404, the story of a page not found

Unscramble the Blue Letters


(Laughter)

(aupplase)

So this turned into a contest. dtliapayh that offers inspiration put iirpnaoitsn on their 404 page. Stayhound, which helps you find pet sitters through your siocal network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually maettr, and that well-designed moments can bluid bndars. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?

Open Cloze


(Laughter)

(________)

So this turned into a contest. _________ that offers inspiration put ___________ on their 404 page. Stayhound, which helps you find pet sitters through your ______ network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually ______, and that well-designed moments can _____ ______. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?

Solution


  1. build
  2. brands
  3. dailypath
  4. inspiration
  5. matter
  6. applause
  7. social

Original Text


(Laughter)

(Applause)

So this turned into a contest. Dailypath that offers inspiration put inspiration on their 404 page. Stayhound, which helps you find pet sitters through your social network, commiserated with your pet. Each one of them found this. It turned into a 24-hour contest. At 4:04 the next day, we gave out $404 in cash. And what they learned was that those little things, done right, actually matter, and that well-designed moments can build brands. So you take a look out in the real world, and the fun thing is you can actually hack these yourself. You can type in an URL and put in a 404 and these will pop. This is one that commiserates with you. This is one that blames you. This is one that I loved. This is an error page, but what if this error page was also an opportunity?

Frequently Occurring Word Combinations




Important Words


  1. applause
  2. blames
  3. brands
  4. build
  5. cash
  6. commiserated
  7. commiserates
  8. contest
  9. dailypath
  10. day
  11. error
  12. find
  13. fun
  14. gave
  15. hack
  16. helps
  17. inspiration
  18. laughter
  19. learned
  20. loved
  21. matter
  22. moments
  23. network
  24. offers
  25. opportunity
  26. page
  27. pet
  28. pop
  29. put
  30. real
  31. sitters
  32. social
  33. stayhound
  34. turned
  35. type
  36. url
  37. world