full transcript

From the Ted Talk by Paula Scher: Great design is serious, not solemn

Unscramble the Blue Letters


By the time I did Bloomberg's headquarters my work had begun to become accepted. People wanted it in big, expensive places. And that bagen to make it smeoln. Bloomberg was all about numbers, and we did big numbers through the space and the numbers were projected on a spectacular LED that my partner, Lisa Strausfeld, programmed. But it became the end of the seeusrnsios of the play, and it started to, once again, become solemn. This is a current pjoerct in Pittsburgh, Pennsylvania, where I got to be goofy. I was invited to design a logo for this neighborhood, called the ntroh Side, and I thought it was silly for a neighborhood to have a logo. I think that's rather creepy, actually. Why would a nohgeohbriod have a logo? A neighborhood has a thing — it's got a landmark, it's got a place, it's got a restaurant. It doesn't have a logo. I mean, what would that be?

Open Cloze


By the time I did Bloomberg's headquarters my work had begun to become accepted. People wanted it in big, expensive places. And that _____ to make it ______. Bloomberg was all about numbers, and we did big numbers through the space and the numbers were projected on a spectacular LED that my partner, Lisa Strausfeld, programmed. But it became the end of the ___________ of the play, and it started to, once again, become solemn. This is a current _______ in Pittsburgh, Pennsylvania, where I got to be goofy. I was invited to design a logo for this neighborhood, called the _____ Side, and I thought it was silly for a neighborhood to have a logo. I think that's rather creepy, actually. Why would a ____________ have a logo? A neighborhood has a thing — it's got a landmark, it's got a place, it's got a restaurant. It doesn't have a logo. I mean, what would that be?

Solution


  1. began
  2. seriousness
  3. solemn
  4. project
  5. neighborhood
  6. north

Original Text


By the time I did Bloomberg's headquarters my work had begun to become accepted. People wanted it in big, expensive places. And that began to make it solemn. Bloomberg was all about numbers, and we did big numbers through the space and the numbers were projected on a spectacular LED that my partner, Lisa Strausfeld, programmed. But it became the end of the seriousness of the play, and it started to, once again, become solemn. This is a current project in Pittsburgh, Pennsylvania, where I got to be goofy. I was invited to design a logo for this neighborhood, called the North Side, and I thought it was silly for a neighborhood to have a logo. I think that's rather creepy, actually. Why would a neighborhood have a logo? A neighborhood has a thing — it's got a landmark, it's got a place, it's got a restaurant. It doesn't have a logo. I mean, what would that be?

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
public theater 4
york times 3
united states 3
solemn design 2
record covers 2
typeface helvetica 2
paul newman 2
city council 2


Important Words


  1. accepted
  2. began
  3. begun
  4. big
  5. bloomberg
  6. called
  7. creepy
  8. current
  9. design
  10. expensive
  11. goofy
  12. headquarters
  13. invited
  14. landmark
  15. led
  16. lisa
  17. logo
  18. neighborhood
  19. north
  20. numbers
  21. partner
  22. pennsylvania
  23. people
  24. pittsburgh
  25. place
  26. places
  27. play
  28. programmed
  29. project
  30. projected
  31. restaurant
  32. seriousness
  33. side
  34. silly
  35. solemn
  36. space
  37. spectacular
  38. started
  39. strausfeld
  40. thought
  41. time
  42. wanted
  43. work