full transcript

From the Ted Talk by Tom Wujec: 3 ways the brain creates meaning


Unscramble the Blue Letters


So, for example, when you look at this image a good graphic iintves the eye to dart around, to selectively create a visual lgioc. So the act of engaging, and looking at the iamge creates the meaning. It's the selective logic. Now we've augmented this and spatialized this information. Many of you may remember the magic wall that we built in cijtncuoonn with Perceptive Pixel where we quite lealtilry create an infinite wall. And so we can compare and contrast the big ideas. So the act of eanigngg and creating interactive imagery enriches meaning. It activates a different part of the brain. And then the limbic system is activated when we see motion, when we see color, and there are primary shapes and pettran detectors that we've haerd about before.

Open Cloze


So, for example, when you look at this image a good graphic _______ the eye to dart around, to selectively create a visual _____. So the act of engaging, and looking at the _____ creates the meaning. It's the selective logic. Now we've augmented this and spatialized this information. Many of you may remember the magic wall that we built in ___________ with Perceptive Pixel where we quite _________ create an infinite wall. And so we can compare and contrast the big ideas. So the act of ________ and creating interactive imagery enriches meaning. It activates a different part of the brain. And then the limbic system is activated when we see motion, when we see color, and there are primary shapes and _______ detectors that we've _____ about before.

Solution


  1. literally
  2. logic
  3. image
  4. invites
  5. engaging
  6. heard
  7. conjunction
  8. pattern

Original Text


So, for example, when you look at this image a good graphic invites the eye to dart around, to selectively create a visual logic. So the act of engaging, and looking at the image creates the meaning. It's the selective logic. Now we've augmented this and spatialized this information. Many of you may remember the magic wall that we built in conjunction with Perceptive Pixel where we quite literally create an infinite wall. And so we can compare and contrast the big ideas. So the act of engaging and creating interactive imagery enriches meaning. It activates a different part of the brain. And then the limbic system is activated when we see motion, when we see color, and there are primary shapes and pattern detectors that we've heard about before.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
primary visual 2
visual cortex 2
dorsal stream 2
limbic system 2
mental model 2
strategic plan 2

ngrams of length 3

collocation frequency
primary visual cortex 2


Important Words


  1. act
  2. activated
  3. activates
  4. augmented
  5. big
  6. brain
  7. built
  8. color
  9. compare
  10. conjunction
  11. contrast
  12. create
  13. creates
  14. creating
  15. dart
  16. detectors
  17. engaging
  18. enriches
  19. eye
  20. good
  21. graphic
  22. heard
  23. ideas
  24. image
  25. imagery
  26. infinite
  27. information
  28. interactive
  29. invites
  30. limbic
  31. literally
  32. logic
  33. magic
  34. meaning
  35. motion
  36. part
  37. pattern
  38. perceptive
  39. pixel
  40. primary
  41. remember
  42. selective
  43. selectively
  44. shapes
  45. spatialized
  46. system
  47. visual
  48. wall