full transcript

From the Ted Talk by Don Norman: 3 ways good design makes you happy


Unscramble the Blue Letters


Hiroshi Ishii and his gorup at the MIT Media Lab took a ping-pong tbale and placed a projector above it, and on the ping-pong table they projected an image of water with fish swimming in it. And as you play ping-pong, whenever the ball hits part of the table, the ripples spread out and the fish run away. But of course, then the ball hits the other side, the ripples hit the — poor fish, they can't find any peace and quiet.

(Laughter)

Is that a good way to play ping-pong? No. But is it fun? Yeah! Yeah.

Or look at gologe. If you type in, oh say, "emotion and deigsn," you get 10 pages of results. So Google just took their logo and they srpaed it out. Instead of saying, "You got 73,000 results. This is one through 20. Next," they just give you as many o's as there are paegs. It's really simple and subtle. I bet a lot of you have seen it and never nictoed it. That's the subconscious mind that sort of nceiots it — it probably is kind of pleasant and you didn't know why. And it's just clever. And of course, what's especially good is, if you type "design and emotion," the first response out of those 10 pages is my wtisebe.

Open Cloze


Hiroshi Ishii and his _____ at the MIT Media Lab took a ping-pong _____ and placed a projector above it, and on the ping-pong table they projected an image of water with fish swimming in it. And as you play ping-pong, whenever the ball hits part of the table, the ripples spread out and the fish run away. But of course, then the ball hits the other side, the ripples hit the — poor fish, they can't find any peace and quiet.

(Laughter)

Is that a good way to play ping-pong? No. But is it fun? Yeah! Yeah.

Or look at ______. If you type in, oh say, "emotion and ______," you get 10 pages of results. So Google just took their logo and they ______ it out. Instead of saying, "You got 73,000 results. This is one through 20. Next," they just give you as many o's as there are _____. It's really simple and subtle. I bet a lot of you have seen it and never _______ it. That's the subconscious mind that sort of _______ it — it probably is kind of pleasant and you didn't know why. And it's just clever. And of course, what's especially good is, if you type "design and emotion," the first response out of those 10 pages is my _______.

Solution


  1. pages
  2. google
  3. notices
  4. design
  5. noticed
  6. spread
  7. website
  8. table
  9. group

Original Text


Hiroshi Ishii and his group at the MIT Media Lab took a ping-pong table and placed a projector above it, and on the ping-pong table they projected an image of water with fish swimming in it. And as you play ping-pong, whenever the ball hits part of the table, the ripples spread out and the fish run away. But of course, then the ball hits the other side, the ripples hit the — poor fish, they can't find any peace and quiet.

(Laughter)

Is that a good way to play ping-pong? No. But is it fun? Yeah! Yeah.

Or look at Google. If you type in, oh say, "emotion and design," you get 10 pages of results. So Google just took their logo and they spread it out. Instead of saying, "You got 73,000 results. This is one through 20. Next," they just give you as many o's as there are pages. It's really simple and subtle. I bet a lot of you have seen it and never noticed it. That's the subconscious mind that sort of notices it — it probably is kind of pleasant and you didn't know why. And it's just clever. And of course, what's especially good is, if you type "design and emotion," the first response out of those 10 pages is my website.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
ball hits 2
brain works 2
string hanging 2
visceral level 2



Important Words


  1. ball
  2. bet
  3. clever
  4. design
  5. emotion
  6. find
  7. fish
  8. fun
  9. give
  10. good
  11. google
  12. group
  13. hiroshi
  14. hit
  15. hits
  16. image
  17. ishii
  18. kind
  19. lab
  20. laughter
  21. logo
  22. lot
  23. media
  24. mind
  25. mit
  26. noticed
  27. notices
  28. pages
  29. part
  30. peace
  31. play
  32. pleasant
  33. poor
  34. projected
  35. projector
  36. quiet
  37. response
  38. results
  39. ripples
  40. run
  41. side
  42. simple
  43. sort
  44. spread
  45. subconscious
  46. subtle
  47. swimming
  48. table
  49. type
  50. water
  51. website
  52. yeah