full transcript

From the Ted Talk by Eli Pariser: Beware online "filter bubbles"


Unscramble the Blue Letters


Mark zuekrebrcg, a journalist was asking him a question about the news feed. And the journalist was asking him, "Why is this so important?" And Zuckerberg said, "A squirrel dying in your front yard may be more relevant to your interests right now than people dying in arifca." And I want to talk about what a Web based on that idea of relevance might look like.

So when I was grwiong up in a really rural area in Maine, the Internet meant something very different to me. It meant a connection to the world. It meant something that would connect us all together. And I was sure that it was going to be geart for democracy and for our society. But there's this shift in how iifnootmran is flowing online, and it's invisible. And if we don't pay aotnttien to it, it could be a real pebrolm. So I first neoticd this in a place I sepnd a lot of time — my Facebook page. I'm progressive, politically — big srpusrie — but I've always gone out of my way to meet conservatives. I like hearing what they're thinking about; I like seeing what they link to; I like learning a thing or two. And so I was srspireud when I noticed one day that the conservatives had disappeared from my Facebook feed. And what it turned out was going on was that Facebook was looking at which links I clicked on, and it was noticing that, actually, I was clicking more on my lairbel friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared.

Open Cloze


Mark __________, a journalist was asking him a question about the news feed. And the journalist was asking him, "Why is this so important?" And Zuckerberg said, "A squirrel dying in your front yard may be more relevant to your interests right now than people dying in ______." And I want to talk about what a Web based on that idea of relevance might look like.

So when I was _______ up in a really rural area in Maine, the Internet meant something very different to me. It meant a connection to the world. It meant something that would connect us all together. And I was sure that it was going to be _____ for democracy and for our society. But there's this shift in how ___________ is flowing online, and it's invisible. And if we don't pay _________ to it, it could be a real _______. So I first _______ this in a place I _____ a lot of time — my Facebook page. I'm progressive, politically — big ________ — but I've always gone out of my way to meet conservatives. I like hearing what they're thinking about; I like seeing what they link to; I like learning a thing or two. And so I was _________ when I noticed one day that the conservatives had disappeared from my Facebook feed. And what it turned out was going on was that Facebook was looking at which links I clicked on, and it was noticing that, actually, I was clicking more on my _______ friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared.

Solution


  1. zuckerberg
  2. information
  3. problem
  4. africa
  5. growing
  6. noticed
  7. liberal
  8. surprised
  9. attention
  10. spend
  11. surprise
  12. great

Original Text


Mark Zuckerberg, a journalist was asking him a question about the news feed. And the journalist was asking him, "Why is this so important?" And Zuckerberg said, "A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa." And I want to talk about what a Web based on that idea of relevance might look like.

So when I was growing up in a really rural area in Maine, the Internet meant something very different to me. It meant a connection to the world. It meant something that would connect us all together. And I was sure that it was going to be great for democracy and for our society. But there's this shift in how information is flowing online, and it's invisible. And if we don't pay attention to it, it could be a real problem. So I first noticed this in a place I spend a lot of time — my Facebook page. I'm progressive, politically — big surprise — but I've always gone out of my way to meet conservatives. I like hearing what they're thinking about; I like seeing what they link to; I like learning a thing or two. And so I was surprised when I noticed one day that the conservatives had disappeared from my Facebook feed. And what it turned out was going on was that Facebook was looking at which links I clicked on, and it was noticing that, actually, I was clicking more on my liberal friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
filter bubble 4
search results 2
screen shot 2



Important Words


  1. africa
  2. area
  3. attention
  4. based
  5. big
  6. clicked
  7. clicking
  8. connect
  9. connection
  10. conservative
  11. conservatives
  12. consulting
  13. day
  14. democracy
  15. disappeared
  16. dying
  17. edited
  18. facebook
  19. feed
  20. flowing
  21. front
  22. great
  23. growing
  24. hearing
  25. idea
  26. important
  27. information
  28. interests
  29. internet
  30. invisible
  31. journalist
  32. learning
  33. liberal
  34. link
  35. links
  36. lot
  37. maine
  38. mark
  39. meant
  40. meet
  41. news
  42. noticed
  43. noticing
  44. online
  45. page
  46. pay
  47. people
  48. place
  49. politically
  50. problem
  51. progressive
  52. question
  53. real
  54. relevance
  55. relevant
  56. rural
  57. shift
  58. society
  59. spend
  60. squirrel
  61. surprise
  62. surprised
  63. talk
  64. thinking
  65. time
  66. turned
  67. web
  68. world
  69. yard
  70. zuckerberg