full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters


Hello. Actually, that's "hello" in buaer Bodoni for the typographically hysterical amongst us. One of the threads that seems to have come through loud and clear in the last colpue of days is this need to reconcile what the Big wants — the "Big" being the organization, the ssetym, the country — and what the "Small" wants — the invddiuail, the person. And how do you bring those two things together? crahlie Ledbetter, yesterday, I thought, tlkaed very articulately about this need to bring consumers, to bring people into the process of creating things. And that's what I want to talk about today. So, bringing together the Small to help facilitate and create the Big, I think, is something that we believe in — something I believe in, and something that we kind of bring to life through what we do at Ideo.

Open Cloze


Hello. Actually, that's "hello" in _____ Bodoni for the typographically hysterical amongst us. One of the threads that seems to have come through loud and clear in the last ______ of days is this need to reconcile what the Big wants — the "Big" being the organization, the ______, the country — and what the "Small" wants — the __________, the person. And how do you bring those two things together? _______ Ledbetter, yesterday, I thought, ______ very articulately about this need to bring consumers, to bring people into the process of creating things. And that's what I want to talk about today. So, bringing together the Small to help facilitate and create the Big, I think, is something that we believe in — something I believe in, and something that we kind of bring to life through what we do at Ideo.

Solution


  1. system
  2. charlie
  3. bauer
  4. couple
  5. talked
  6. individual

Original Text


Hello. Actually, that's "hello" in Bauer Bodoni for the typographically hysterical amongst us. One of the threads that seems to have come through loud and clear in the last couple of days is this need to reconcile what the Big wants — the "Big" being the organization, the system, the country — and what the "Small" wants — the individual, the person. And how do you bring those two things together? Charlie Ledbetter, yesterday, I thought, talked very articulately about this need to bring consumers, to bring people into the process of creating things. And that's what I want to talk about today. So, bringing together the Small to help facilitate and create the Big, I think, is something that we believe in — something I believe in, and something that we kind of bring to life through what we do at Ideo.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
huge amount 3
tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2


Important Words


  1. articulately
  2. bauer
  3. big
  4. bodoni
  5. bring
  6. bringing
  7. charlie
  8. clear
  9. consumers
  10. country
  11. couple
  12. create
  13. creating
  14. days
  15. facilitate
  16. hysterical
  17. ideo
  18. individual
  19. kind
  20. ledbetter
  21. life
  22. loud
  23. organization
  24. people
  25. person
  26. process
  27. reconcile
  28. small
  29. system
  30. talk
  31. talked
  32. thought
  33. threads
  34. today
  35. typographically
  36. yesterday