full transcript

From the Ted Talk by Jacek Utko: Can design save newspapers?

Unscramble the Blue Letters


So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, Swedish peulisbhr, started to set npsarpwees in the former Soviet Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an inexperienced staff, with no vusial culture, no budgets for visuals — in many places there were not even art dctrories. I ddcieed to be — to work for them as an art director. Before, I was an architect, and my grandmother aeksd me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.

Open Cloze


So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, Swedish _________, started to set __________ in the former Soviet Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an inexperienced staff, with no ______ culture, no budgets for visuals — in many places there were not even art _________. I _______ to be — to work for them as an art director. Before, I was an architect, and my grandmother _____ me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.

Solution


  1. decided
  2. directors
  3. newspapers
  4. publisher
  5. asked
  6. visual

Original Text


So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, Swedish publisher, started to set newspapers in the former Soviet Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an inexperienced staff, with no visual culture, no budgets for visuals — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
front page 2


Important Words


  1. architect
  2. art
  3. asked
  4. bloc
  5. bonnier
  6. boring
  7. budgets
  8. central
  9. culture
  10. day
  11. decided
  12. design
  13. designing
  14. director
  15. directors
  16. eastern
  17. europe
  18. frustrated
  19. grandmother
  20. inexperienced
  21. laughter
  22. living
  23. newspapers
  24. places
  25. publisher
  26. run
  27. set
  28. soviet
  29. staff
  30. started
  31. story
  32. swedish
  33. visual
  34. visuals
  35. work
  36. years