full transcript

From the Ted Talk by Timothy Prestero: Design for people, not awards


Unscramble the Blue Letters


(Laughter)

So the idea here is you want to make it hard to use wrong. In other words, you want to make the right way to use it the esaesit way to use it. Another example — again, silly Mom. Silly Mom tnhkis her baby looks cold, wants to put a blanket over the baby. That's why we have lights above and below the baby in Firefly, so if Mom does put a blanket over the baby, it's still receiving effective poethhrpoaty from below.

Last sorty here: I've got a friend in India who told me that you haven't really tested a piece of electronic technology for distribution in Asia, until you've trained a caokrocch to climb in and pee on every single little cmnoeonpt on the inside.

Open Cloze


(Laughter)

So the idea here is you want to make it hard to use wrong. In other words, you want to make the right way to use it the _______ way to use it. Another example — again, silly Mom. Silly Mom ______ her baby looks cold, wants to put a blanket over the baby. That's why we have lights above and below the baby in Firefly, so if Mom does put a blanket over the baby, it's still receiving effective ____________ from below.

Last _____ here: I've got a friend in India who told me that you haven't really tested a piece of electronic technology for distribution in Asia, until you've trained a _________ to climb in and pee on every single little _________ on the inside.

Solution


  1. phototherapy
  2. easiest
  3. component
  4. thinks
  5. cockroach
  6. story

Original Text


(Laughter)

So the idea here is you want to make it hard to use wrong. In other words, you want to make the right way to use it the easiest way to use it. Another example — again, silly Mom. Silly Mom thinks her baby looks cold, wants to put a blanket over the baby. That's why we have lights above and below the baby in Firefly, so if Mom does put a blanket over the baby, it's still receiving effective phototherapy from below.

Last story here: I've got a friend in India who told me that you haven't really tested a piece of electronic technology for distribution in Asia, until you've trained a cockroach to climb in and pee on every single little component on the inside.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
beautiful baby 3
effective phototherapy 3
pay attention 3
concept car 2
intensive care 2
blue light 2
receiving effective 2
silly mom 2

ngrams of length 3

collocation frequency
receiving effective phototherapy 2


Important Words


  1. asia
  2. baby
  3. blanket
  4. climb
  5. cockroach
  6. cold
  7. component
  8. distribution
  9. easiest
  10. effective
  11. electronic
  12. firefly
  13. friend
  14. hard
  15. idea
  16. india
  17. laughter
  18. lights
  19. mom
  20. pee
  21. phototherapy
  22. piece
  23. put
  24. receiving
  25. silly
  26. single
  27. story
  28. technology
  29. tested
  30. thinks
  31. told
  32. trained
  33. words
  34. wrong