full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters


I call this first chapter — for the Brits in the room — the "Blinding gmlpsie of the Bleeding Obvious." Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of teims, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on." And rather than talk about it in the theory, I think I'm just going to show you an example. We were aeksd by a large healthcare system in Minnesota to describe to them what their patient erxcnipeee was. And I think they were expecting — they'd worked with lots of clnntaosuts before — I think they were expecting some kind of hideous org chart with thousands of bublbes and systemic this, that and the other, and all kidns of mappy stuff. Or even worse, some kind of ghastly death-by-Powerpoint thing with WowCharts and all kinds of, you know, God knows, whatever.

Open Cloze


I call this first chapter — for the Brits in the room — the "Blinding _______ of the Bleeding Obvious." Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of _____, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on." And rather than talk about it in the theory, I think I'm just going to show you an example. We were _____ by a large healthcare system in Minnesota to describe to them what their patient __________ was. And I think they were expecting — they'd worked with lots of ___________ before — I think they were expecting some kind of hideous org chart with thousands of _______ and systemic this, that and the other, and all _____ of mappy stuff. Or even worse, some kind of ghastly death-by-Powerpoint thing with WowCharts and all kinds of, you know, God knows, whatever.

Solution


  1. kinds
  2. consultants
  3. bubbles
  4. times
  5. glimpse
  6. experience
  7. asked

Original Text


I call this first chapter — for the Brits in the room — the "Blinding Glimpse of the Bleeding Obvious." Often, the good ideas are so staring-at-you-right-in-the-face that you kind of miss them. And I think, a lot of times, what we do is just, sort of, hold the mirror up to our clients, and sort of go, "Duh! You know, look what's really going on." And rather than talk about it in the theory, I think I'm just going to show you an example. We were asked by a large healthcare system in Minnesota to describe to them what their patient experience was. And I think they were expecting — they'd worked with lots of consultants before — I think they were expecting some kind of hideous org chart with thousands of bubbles and systemic this, that and the other, and all kinds of mappy stuff. Or even worse, some kind of ghastly death-by-Powerpoint thing with WowCharts and all kinds of, you know, God knows, whatever.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
huge amount 3
tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2


Important Words


  1. asked
  2. bleeding
  3. brits
  4. bubbles
  5. call
  6. chapter
  7. chart
  8. clients
  9. consultants
  10. describe
  11. expecting
  12. experience
  13. ghastly
  14. glimpse
  15. god
  16. good
  17. healthcare
  18. hideous
  19. hold
  20. ideas
  21. kind
  22. kinds
  23. large
  24. lot
  25. lots
  26. mappy
  27. minnesota
  28. mirror
  29. obvious
  30. org
  31. patient
  32. room
  33. show
  34. sort
  35. stuff
  36. system
  37. systemic
  38. talk
  39. theory
  40. thousands
  41. times
  42. worked
  43. worse
  44. wowcharts