full transcript

From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.

Unscramble the Blue Letters


Don't get me started. Seriously. Much is to be gneaid by eBooks: ease, convenience, portability. But something is definitely lost: trditaoin, a saensul experience, the comfort of thingy-ness — a little bit of humanity.

Do you know what John updkie used to do the first thing when he would get a copy of one of his new books from Alfred A. Knopf? He'd smell it. Then he'd run his hand over the rag peapr, and the pungent ink and the deckled edges of the pages. All those years, all those books, he never got tired of it. Now, I am all for the iPad, but trust me — smelling it will get you nowhere. (Laughter) Now the Apple guys are texting, "Develop odor emosiisn plug-in." (Laughter)

Open Cloze


Don't get me started. Seriously. Much is to be ______ by eBooks: ease, convenience, portability. But something is definitely lost: _________, a _______ experience, the comfort of thingy-ness — a little bit of humanity.

Do you know what John ______ used to do the first thing when he would get a copy of one of his new books from Alfred A. Knopf? He'd smell it. Then he'd run his hand over the rag _____, and the pungent ink and the deckled edges of the pages. All those years, all those books, he never got tired of it. Now, I am all for the iPad, but trust me — smelling it will get you nowhere. (Laughter) Now the Apple guys are texting, "Develop odor ________ plug-in." (Laughter)

Solution


  1. gained
  2. tradition
  3. paper
  4. sensual
  5. emission
  6. updike

Original Text


Don't get me started. Seriously. Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness — a little bit of humanity.

Do you know what John Updike used to do the first thing when he would get a copy of one of his new books from Alfred A. Knopf? He'd smell it. Then he'd run his hand over the rag paper, and the pungent ink and the deckled edges of the pages. All those years, all those books, he never got tired of it. Now, I am all for the iPad, but trust me — smelling it will get you nowhere. (Laughter) Now the Apple guys are texting, "Develop odor emission plug-in." (Laughter)

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
book designer 2


Important Words


  1. alfred
  2. apple
  3. bit
  4. books
  5. comfort
  6. convenience
  7. copy
  8. deckled
  9. ease
  10. edges
  11. emission
  12. experience
  13. gained
  14. guys
  15. hand
  16. humanity
  17. ink
  18. ipad
  19. john
  20. knopf
  21. laughter
  22. odor
  23. pages
  24. paper
  25. portability
  26. pungent
  27. rag
  28. run
  29. sensual
  30. smell
  31. smelling
  32. started
  33. texting
  34. tired
  35. tradition
  36. trust
  37. updike
  38. years