full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters


Now, the first thing that you need to know about deisgnnig at scale is that the little things really matter. Here's a really good example of how a very tiny design element can make a big impact. The team at Facebook that manages the Facebook "Like" button deiedcd that it needed to be redesigned. The button had kind of gotten out of sync with the evolution of our brand and it ndeeed to be modernized. Now you might think, well, it's a tiny little button, it probably is a pretty strorgarwahfitd, easy design agssnmenit, but it wasn't. tnrus out, there were all kinds of constraints for the design of this button. You had to work within siiecfpc height and wtdih permreatas. You had to be careful to make it work in a bunch of different languages, and be careful about using fancy gradients or borders because it has to degrade gracefully in old web browsers. The truth is, designing this tiny little button was a huge pain in the butt.

Open Cloze


Now, the first thing that you need to know about _________ at scale is that the little things really matter. Here's a really good example of how a very tiny design element can make a big impact. The team at Facebook that manages the Facebook "Like" button _______ that it needed to be redesigned. The button had kind of gotten out of sync with the evolution of our brand and it ______ to be modernized. Now you might think, well, it's a tiny little button, it probably is a pretty _______________, easy design __________, but it wasn't. _____ out, there were all kinds of constraints for the design of this button. You had to work within ________ height and _____ __________. You had to be careful to make it work in a bunch of different languages, and be careful about using fancy gradients or borders because it has to degrade gracefully in old web browsers. The truth is, designing this tiny little button was a huge pain in the butt.

Solution


  1. parameters
  2. width
  3. specific
  4. straightforward
  5. decided
  6. assignment
  7. designing
  8. needed
  9. turns

Original Text


Now, the first thing that you need to know about designing at scale is that the little things really matter. Here's a really good example of how a very tiny design element can make a big impact. The team at Facebook that manages the Facebook "Like" button decided that it needed to be redesigned. The button had kind of gotten out of sync with the evolution of our brand and it needed to be modernized. Now you might think, well, it's a tiny little button, it probably is a pretty straightforward, easy design assignment, but it wasn't. Turns out, there were all kinds of constraints for the design of this button. You had to work within specific height and width parameters. You had to be careful to make it work in a bunch of different languages, and be careful about using fancy gradients or borders because it has to degrade gracefully in old web browsers. The truth is, designing this tiny little button was a huge pain in the butt.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion people 2
allowed people 2


Important Words


  1. assignment
  2. big
  3. borders
  4. brand
  5. browsers
  6. bunch
  7. butt
  8. button
  9. careful
  10. constraints
  11. decided
  12. degrade
  13. design
  14. designing
  15. easy
  16. element
  17. evolution
  18. facebook
  19. fancy
  20. good
  21. gracefully
  22. gradients
  23. height
  24. huge
  25. impact
  26. kind
  27. kinds
  28. languages
  29. manages
  30. matter
  31. modernized
  32. needed
  33. pain
  34. parameters
  35. pretty
  36. redesigned
  37. scale
  38. specific
  39. straightforward
  40. sync
  41. team
  42. tiny
  43. truth
  44. turns
  45. web
  46. width
  47. work