From the Ted Talk by Zoë Karl-Waithaka: Got millet? How marketing could improve the lives of African farmers
Unscramble the Blue Letters
Now, just a reminder, acirfa is a continent, not a country. And in sub-Saharan Africa, agriculture makes up a lagre part of the economy. It makes up 20 percent of GDP, about 60 percent of eylmenopmt, and many of the people in agriculture are smallholders. So they live on less than two hectares of land and have very small incomes that put them at or below the poverty line. For decades, the development community has been trying to change this, piiarlmry with a supply side-focus of working with farmers, giving them access to sdees and fertilizers, showing them how to improve their productivity so that they could grow more, have more to sell and eat and ultimately increase their imeoncs, which is the end goal. Billions of dollars have been spent on this. And unfortunately, tdaoy, many aaicrfn farmers are still poor. So why is that?
Open Cloze
Now, just a reminder, ______ is a continent, not a country. And in sub-Saharan Africa, agriculture makes up a _____ part of the economy. It makes up 20 percent of GDP, about 60 percent of __________, and many of the people in agriculture are smallholders. So they live on less than two hectares of land and have very small incomes that put them at or below the poverty line. For decades, the development community has been trying to change this, _________ with a supply side-focus of working with farmers, giving them access to _____ and fertilizers, showing them how to improve their productivity so that they could grow more, have more to sell and eat and ultimately increase their _______, which is the end goal. Billions of dollars have been spent on this. And unfortunately, _____, many _______ farmers are still poor. So why is that?
Solution
africa
large
today
seeds
employment
african
incomes
primarily
Original Text
Now, just a reminder, Africa is a continent, not a country. And in sub-Saharan Africa, agriculture makes up a large part of the economy. It makes up 20 percent of GDP, about 60 percent of employment, and many of the people in agriculture are smallholders. So they live on less than two hectares of land and have very small incomes that put them at or below the poverty line. For decades, the development community has been trying to change this, primarily with a supply side-focus of working with farmers, giving them access to seeds and fertilizers, showing them how to improve their productivity so that they could grow more, have more to sell and eat and ultimately increase their incomes, which is the end goal. Billions of dollars have been spent on this. And unfortunately, today, many African farmers are still poor. So why is that?