full transcript

From the Ted Talk by Paula Scher: Great design is serious, not solemn

Unscramble the Blue Letters


(Laughter)

Now, when I apply Russell Baker's definition of solemnity or seriousness to design, it doesn't necessarily make any particular point about quality. slmeon design is often important and very effective design. Solemn design is also socially correct, and is accepted by appropriate audiences. It's what right-thinking denregiss and all the clients are striving for. Serious design, serious play, is something else. For one thing, it often happens spontaneously, ievulttniiy, accidentally or incidentally. It can be aevehicd out of incnoecne, or arrogance, or out of selfishness, sometimes out of ceaeserslsns. But mostly, it's achieved through all those kind of crazy parts of human behavior that don't really make any sense.

Open Cloze


(Laughter)

Now, when I apply Russell Baker's definition of solemnity or seriousness to design, it doesn't necessarily make any particular point about quality. ______ design is often important and very effective design. Solemn design is also socially correct, and is accepted by appropriate audiences. It's what right-thinking _________ and all the clients are striving for. Serious design, serious play, is something else. For one thing, it often happens spontaneously, ___________, accidentally or incidentally. It can be ________ out of _________, or arrogance, or out of selfishness, sometimes out of ____________. But mostly, it's achieved through all those kind of crazy parts of human behavior that don't really make any sense.

Solution


  1. achieved
  2. innocence
  3. solemn
  4. intuitively
  5. designers
  6. carelessness

Original Text


(Laughter)

Now, when I apply Russell Baker's definition of solemnity or seriousness to design, it doesn't necessarily make any particular point about quality. Solemn design is often important and very effective design. Solemn design is also socially correct, and is accepted by appropriate audiences. It's what right-thinking designers and all the clients are striving for. Serious design, serious play, is something else. For one thing, it often happens spontaneously, intuitively, accidentally or incidentally. It can be achieved out of innocence, or arrogance, or out of selfishness, sometimes out of carelessness. But mostly, it's achieved through all those kind of crazy parts of human behavior that don't really make any sense.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
public theater 4
york times 3
united states 3
solemn design 2
record covers 2
typeface helvetica 2
paul newman 2
city council 2


Important Words


  1. accepted
  2. accidentally
  3. achieved
  4. apply
  5. arrogance
  6. audiences
  7. behavior
  8. carelessness
  9. clients
  10. correct
  11. crazy
  12. definition
  13. design
  14. designers
  15. effective
  16. human
  17. important
  18. incidentally
  19. innocence
  20. intuitively
  21. kind
  22. laughter
  23. necessarily
  24. parts
  25. play
  26. point
  27. quality
  28. russell
  29. selfishness
  30. sense
  31. seriousness
  32. socially
  33. solemn
  34. solemnity
  35. spontaneously
  36. striving