full transcript

From the Ted Talk by Joe Gebbia: How Airbnb designs for trust

Unscramble the Blue Letters


Now, when you're faced with a problem, you fall back on what you know, and all we really knew was design. In art shcool, you lraen that design is much more than the look and feel of something — it's the whole experience. We learned to do that for objects, but here, we were aiming to build Olympic trust between people who had never met. Could deigsn make that happen? Is it possible to design for trust?

I want to give you a sense of the faovlr of trust that we were aiming to achieve. I've got a 30-second experiment that will push you past your cofrmot zone. If you're up for it, give me a thumbs-up. OK, I need you to take out your pohnes. Now that you have your phone out, I'd like you to unlock your phone. Now hand your unlocked phone to the person on your left.

Open Cloze


Now, when you're faced with a problem, you fall back on what you know, and all we really knew was design. In art ______, you _____ that design is much more than the look and feel of something — it's the whole experience. We learned to do that for objects, but here, we were aiming to build Olympic trust between people who had never met. Could ______ make that happen? Is it possible to design for trust?

I want to give you a sense of the ______ of trust that we were aiming to achieve. I've got a 30-second experiment that will push you past your _______ zone. If you're up for it, give me a thumbs-up. OK, I need you to take out your ______. Now that you have your phone out, I'd like you to unlock your phone. Now hand your unlocked phone to the person on your left.

Solution


  1. flavor
  2. school
  3. learn
  4. comfort
  5. design
  6. phones

Original Text


Now, when you're faced with a problem, you fall back on what you know, and all we really knew was design. In art school, you learn that design is much more than the look and feel of something — it's the whole experience. We learned to do that for objects, but here, we were aiming to build Olympic trust between people who had never met. Could design make that happen? Is it possible to design for trust?

I want to give you a sense of the flavor of trust that we were aiming to achieve. I've got a 30-second experiment that will push you past your comfort zone. If you're up for it, give me a thumbs-up. OK, I need you to take out your phones. Now that you have your phone out, I'd like you to unlock your phone. Now hand your unlocked phone to the person on your left.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
sharing economy 3
red mazda 2
yard sale 2
peace corps 2
deeply rooted 2
acceptance rates 2


Important Words


  1. achieve
  2. aiming
  3. art
  4. build
  5. comfort
  6. design
  7. experience
  8. experiment
  9. faced
  10. fall
  11. feel
  12. flavor
  13. give
  14. hand
  15. happen
  16. knew
  17. learn
  18. learned
  19. left
  20. met
  21. objects
  22. olympic
  23. people
  24. person
  25. phone
  26. phones
  27. problem
  28. push
  29. school
  30. sense
  31. trust
  32. unlock
  33. unlocked
  34. zone