full transcript

From the Ted Talk by Scott Galloway: How Amazon, Apple, Facebook and Google manipulate our emotions

Unscramble the Blue Letters


Amazon has become so powerful in the marketplace, it can conduct Jedi mind tricks. It can begin damaging other industries just by looking at them. Nike announces they're distributing on Amazon, their stock goes up, every other footwear stcok goes down. When Amazon stock goes up, the rest of reaitl stocks go down, because they aussme what's good for Amazon is bad for everybody else. They cut the cost on salmon 33 percent when they aucrqied Whole Foods. In between the time they announced the aiouqsiictn of Whole Foods and when it closed, Kroger, the largest pure-play grocer in America, shed a third of its value, because aoamzn purchased a grocer one-eleventh the size of Kroger.

Open Cloze


Amazon has become so powerful in the marketplace, it can conduct Jedi mind tricks. It can begin damaging other industries just by looking at them. Nike announces they're distributing on Amazon, their stock goes up, every other footwear _____ goes down. When Amazon stock goes up, the rest of ______ stocks go down, because they ______ what's good for Amazon is bad for everybody else. They cut the cost on salmon 33 percent when they ________ Whole Foods. In between the time they announced the ___________ of Whole Foods and when it closed, Kroger, the largest pure-play grocer in America, shed a third of its value, because ______ purchased a grocer one-eleventh the size of Kroger.

Solution


  1. acquired
  2. stock
  3. amazon
  4. retail
  5. assume
  6. acquisition

Original Text


Amazon has become so powerful in the marketplace, it can conduct Jedi mind tricks. It can begin damaging other industries just by looking at them. Nike announces they're distributing on Amazon, their stock goes up, every other footwear stock goes down. When Amazon stock goes up, the rest of retail stocks go down, because they assume what's good for Amazon is bad for everybody else. They cut the cost on salmon 33 percent when they acquired Whole Foods. In between the time they announced the acquisition of Whole Foods and when it closed, Kroger, the largest pure-play grocer in America, shed a third of its value, because Amazon purchased a grocer one-eleventh the size of Kroger.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion dollars 4
market capitalization 3
media company 3
security camera 2
irrational organs 2
average soap 2
successful companies 2
social media 2
sheryl sandberg 2
economic security 2


Important Words


  1. acquired
  2. acquisition
  3. amazon
  4. america
  5. announced
  6. announces
  7. assume
  8. bad
  9. closed
  10. conduct
  11. cost
  12. cut
  13. damaging
  14. distributing
  15. foods
  16. footwear
  17. good
  18. grocer
  19. industries
  20. jedi
  21. kroger
  22. largest
  23. marketplace
  24. mind
  25. nike
  26. percent
  27. powerful
  28. purchased
  29. rest
  30. retail
  31. salmon
  32. shed
  33. size
  34. stock
  35. stocks
  36. time
  37. tricks