From the Ted Talk by Timothy Prestero: Design for people, not awards
Unscramble the Blue Letters
I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my btifauuel baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.
So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?
(Laughter)
What went wnorg between the dseign studio and the factory? toady, I don't want to talk about beautiful babies, I want to talk about the akwwrad adolescence of design — those sort of dorky teenage yares where you're trying to figure out how the wlord works.
Open Cloze
I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my _________ baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.
So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?
(Laughter)
What went _____ between the ______ studio and the factory? _____, I don't want to talk about beautiful babies, I want to talk about the _______ adolescence of design — those sort of dorky teenage _____ where you're trying to figure out how the _____ works.
Solution
beautiful
world
years
wrong
today
design
awkward
Original Text
I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my beautiful baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.
So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?
(Laughter)
What went wrong between the design studio and the factory? Today, I don't want to talk about beautiful babies, I want to talk about the awkward adolescence of design — those sort of dorky teenage years where you're trying to figure out how the world works.