full transcript

From the Ted Talk by Timothy Prestero: Design for people, not awards


Unscramble the Blue Letters


I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my btifauuel baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.

So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?

(Laughter)

What went wnorg between the dseign studio and the factory? toady, I don't want to talk about beautiful babies, I want to talk about the akwwrad adolescence of design — those sort of dorky teenage yares where you're trying to figure out how the wlord works.

Open Cloze


I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my _________ baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.

So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?

(Laughter)

What went _____ between the ______ studio and the factory? _____, I don't want to talk about beautiful babies, I want to talk about the _______ adolescence of design — those sort of dorky teenage _____ where you're trying to figure out how the _____ works.

Solution


  1. beautiful
  2. world
  3. years
  4. wrong
  5. today
  6. design
  7. awkward

Original Text


I've got a great idea that's going to change the world. It's fantastic, it's going to blow your mind. It's my beautiful baby. Here's the thing: everybody loves a beautiful baby. I mean, I was a beautiful baby. Here's me and my dad a couple days after I was born.

So in the world of product design, the beautiful baby's like the concept car. It's the knockout. You see it and you go, "Oh, my God. I'd buy that in a second!" So why is it that this year's new cars look pretty much exactly like last year's new cars?

(Laughter)

What went wrong between the design studio and the factory? Today, I don't want to talk about beautiful babies, I want to talk about the awkward adolescence of design — those sort of dorky teenage years where you're trying to figure out how the world works.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
beautiful baby 3
effective phototherapy 3
pay attention 3
concept car 2
intensive care 2
blue light 2
receiving effective 2
silly mom 2

ngrams of length 3

collocation frequency
receiving effective phototherapy 2


Important Words


  1. adolescence
  2. awkward
  3. babies
  4. baby
  5. beautiful
  6. blow
  7. born
  8. buy
  9. car
  10. cars
  11. change
  12. concept
  13. couple
  14. dad
  15. days
  16. design
  17. dorky
  18. factory
  19. fantastic
  20. figure
  21. god
  22. great
  23. idea
  24. knockout
  25. laughter
  26. loves
  27. mind
  28. pretty
  29. product
  30. sort
  31. studio
  32. talk
  33. teenage
  34. today
  35. works
  36. world
  37. wrong
  38. years