full transcript

From the Ted Talk by Jesper Brodin and Pia Heidenmark Cook: How Ikea is growing its business while shrinking emissions

Unscramble the Blue Letters


RH: Why should polpee tusrt you?

JB: Trust is maybe the most important thing to get into the system and into the conversation. I think to start with, you have to look at intentions. And scrutinize is, of course, one part of the equation here. But when you look at the reasons why it's important for us to move in this topic, it makes business sense, from the point that coworkers and customers will expect us to be — and already today expect us to be — a leader. And thereby, it would be dangerous for your brand if you wouldn't take the lead in your sgnemet. But last, I think, which is most intriguing for me, is that sltsnatibiuaiy is the new low cost, it is the new meodl of the world. It's not in contrast to doing good business, but the opposite.

Open Cloze


RH: Why should ______ _____ you?

JB: Trust is maybe the most important thing to get into the system and into the conversation. I think to start with, you have to look at intentions. And scrutinize is, of course, one part of the equation here. But when you look at the reasons why it's important for us to move in this topic, it makes business sense, from the point that coworkers and customers will expect us to be — and already today expect us to be — a leader. And thereby, it would be dangerous for your brand if you wouldn't take the lead in your _______. But last, I think, which is most intriguing for me, is that ______________ is the new low cost, it is the new _____ of the world. It's not in contrast to doing good business, but the opposite.

Solution


  1. sustainability
  2. people
  3. trust
  4. model
  5. segment

Original Text


RH: Why should people trust you?

JB: Trust is maybe the most important thing to get into the system and into the conversation. I think to start with, you have to look at intentions. And scrutinize is, of course, one part of the equation here. But when you look at the reasons why it's important for us to move in this topic, it makes business sense, from the point that coworkers and customers will expect us to be — and already today expect us to be — a leader. And thereby, it would be dangerous for your brand if you wouldn't take the lead in your segment. But last, I think, which is most intriguing for me, is that sustainability is the new low cost, it is the new model of the world. It's not in contrast to doing good business, but the opposite.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
carbon footprint 2
pia heidenmark 2
climate change 2


Important Words


  1. brand
  2. business
  3. contrast
  4. conversation
  5. cost
  6. coworkers
  7. customers
  8. dangerous
  9. equation
  10. expect
  11. good
  12. important
  13. intentions
  14. intriguing
  15. lead
  16. leader
  17. model
  18. move
  19. part
  20. people
  21. point
  22. reasons
  23. scrutinize
  24. segment
  25. sense
  26. start
  27. sustainability
  28. system
  29. today
  30. topic
  31. trust
  32. world