full transcript

From the Ted Talk by Douglas Thomas: How a typeface helped launch Apollo

Unscramble the Blue Letters


Now, I want to talk to you about fntos, and why this typeface is perfect for this moment. But it's actually more than just ceremonial. Now, when all of you arrived here today, you actually had to think about fonts. You might not realize it, but you're all unconscious experts on trhyopagpy. Typography is the sdtuy of how fonts inhabit our world, they're the vasuil language of the wdors we use. Here's the thing that's funny about this, though. I know you're probably not like me, you're not a font nerd, maybe some of you are, but if you're not, that's alright, because I might spend hours every day trying to pick the perfect typeface for the prefect project, or I might spned thousands of dollars every year, trying to get ones with the right features. But all of you actually spend hours every day, evaluating fonts. If you don't believe me, think about how you got here. Each of you had to judge by the signs and maybe even on your phone, which signals to trust and which to ignore. You were evaluating fonts.

Open Cloze


Now, I want to talk to you about _____, and why this typeface is perfect for this moment. But it's actually more than just ceremonial. Now, when all of you arrived here today, you actually had to think about fonts. You might not realize it, but you're all unconscious experts on __________. Typography is the _____ of how fonts inhabit our world, they're the ______ language of the _____ we use. Here's the thing that's funny about this, though. I know you're probably not like me, you're not a font nerd, maybe some of you are, but if you're not, that's alright, because I might spend hours every day trying to pick the perfect typeface for the _______ project, or I might _____ thousands of dollars every year, trying to get ones with the right features. But all of you actually spend hours every day, evaluating fonts. If you don't believe me, think about how you got here. Each of you had to judge by the signs and maybe even on your phone, which signals to trust and which to ignore. You were evaluating fonts.

Solution


  1. typography
  2. words
  3. fonts
  4. study
  5. perfect
  6. spend
  7. visual

Original Text


Now, I want to talk to you about fonts, and why this typeface is perfect for this moment. But it's actually more than just ceremonial. Now, when all of you arrived here today, you actually had to think about fonts. You might not realize it, but you're all unconscious experts on typography. Typography is the study of how fonts inhabit our world, they're the visual language of the words we use. Here's the thing that's funny about this, though. I know you're probably not like me, you're not a font nerd, maybe some of you are, but if you're not, that's alright, because I might spend hours every day trying to pick the perfect typeface for the perfect project, or I might spend thousands of dollars every year, trying to get ones with the right features. But all of you actually spend hours every day, evaluating fonts. If you don't believe me, think about how you got here. Each of you had to judge by the signs and maybe even on your phone, which signals to trust and which to ignore. You were evaluating fonts.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
capital letters 3
world war 3
war ii 3
spend hours 2
evaluating fonts 2
radical idea 2

ngrams of length 3

collocation frequency
world war ii 3

Important Words


  1. alright
  2. arrived
  3. ceremonial
  4. day
  5. dollars
  6. evaluating
  7. experts
  8. features
  9. font
  10. fonts
  11. funny
  12. hours
  13. ignore
  14. inhabit
  15. judge
  16. language
  17. moment
  18. nerd
  19. perfect
  20. phone
  21. pick
  22. project
  23. realize
  24. signals
  25. signs
  26. spend
  27. study
  28. talk
  29. thousands
  30. today
  31. trust
  32. typeface
  33. typography
  34. unconscious
  35. visual
  36. words
  37. world
  38. year