full transcript

From the Ted Talk by Manoush Zomorodi: How boredom can lead to your most brilliant ideas


Unscramble the Blue Letters


(aiduo) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the pocurdt. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, bionills of times a day, for exactly how much that one ad impression cost.

MZ: By the way, the average person will senpd two yeras of their life on Facebook. So, back to cellnhage week. iadeeimmlty, we saw some creativity kick in. Here's New Yorker Lisa Alpert.

(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the sraawtiy that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio wukorot. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?

Open Cloze


(_____) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the _______. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, ________ of times a day, for exactly how much that one ad impression cost.

MZ: By the way, the average person will _____ two _____ of their life on Facebook. So, back to _________ week. ___________, we saw some creativity kick in. Here's New Yorker Lisa Alpert.

(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the ________ that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio _______. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?

Solution


  1. audio
  2. workout
  3. stairway
  4. years
  5. spend
  6. challenge
  7. billions
  8. immediately
  9. product

Original Text


(Audio) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the product. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, billions of times a day, for exactly how much that one ad impression cost.

MZ: By the way, the average person will spend two years of their life on Facebook. So, back to challenge week. Immediately, we saw some creativity kick in. Here's New Yorker Lisa Alpert.

(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the stairway that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio workout. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
public radio 2
average person 2
challenge week 2
antonio garcía 2
feeling kind 2



Important Words


  1. ad
  2. alpert
  3. antonio
  4. app
  5. attention
  6. auction
  7. audio
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  10. bored
  11. cardio
  12. challenge
  13. complete
  14. cost
  15. creativity
  16. day
  17. exhausted
  18. facebook
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  20. free
  21. garcía
  22. guess
  23. held
  24. immediately
  25. impression
  26. instantly
  27. kick
  28. kind
  29. life
  30. lisa
  31. literally
  32. load
  33. looked
  34. occurred
  35. page
  36. person
  37. product
  38. spend
  39. stairway
  40. station
  41. suddenly
  42. thought
  43. time
  44. times
  45. top
  46. train
  47. week
  48. workout
  49. worth
  50. wow
  51. years
  52. yorker