full transcript
From the Ted Talk by Manoush Zomorodi: How boredom can lead to your most brilliant ideas
Unscramble the Blue Letters
(aiduo) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the pocurdt. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, bionills of times a day, for exactly how much that one ad impression cost.
MZ: By the way, the average person will senpd two yeras of their life on Facebook. So, back to cellnhage week. iadeeimmlty, we saw some creativity kick in. Here's New Yorker Lisa Alpert.
(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the sraawtiy that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio wukorot. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?
Open Cloze
(_____) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the _______. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, ________ of times a day, for exactly how much that one ad impression cost.
MZ: By the way, the average person will _____ two _____ of their life on Facebook. So, back to _________ week. ___________, we saw some creativity kick in. Here's New Yorker Lisa Alpert.
(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the ________ that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio _______. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?
Solution
- audio
- workout
- stairway
- years
- spend
- challenge
- billions
- immediately
- product
Original Text
(Audio) Antonio García Martínez: The saying is, if any product is free then you're the product; your attention is the product. But what is your attention worth? That's why literally every time you load a page, not just on Facebook or any app, there's an auction being held instantly, billions of times a day, for exactly how much that one ad impression cost.
MZ: By the way, the average person will spend two years of their life on Facebook. So, back to challenge week. Immediately, we saw some creativity kick in. Here's New Yorker Lisa Alpert.
(Audio) Lisa Alpert: I was bored, I guess. So I suddenly looked at the stairway that went up to the top of the station, and I thought, you know, I had just come down that stairway, but I could go back up and then come back down and get a little cardio. So I did, and then I had a little more time, so I did it again and I did it again, and I did it 10 times. And I had a complete cardio workout. I got on that R train feeling kind of exhausted, but, like, wow, that had never occurred to me. How is that possible?
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