full transcript

From the Ted Talk by Carlos Rodríguez-Pastor: How business can drive solutions to social problems

Unscramble the Blue Letters


CH: When I read about that, I thought that was such an interesting project and an interesting partnership. So a lot of the bsueinsses you've sattred and your projects are focused on the middle class. So why are you so focused on that particular segment of the population?

CRP: The middle class, for the last couple of decades, has been the fastest-growing segment of the country. It was, in a way, low-hanging fruit. A lot of services were unmet, and so we tried to develop answers for those. And it was also a way to slcae fast, because a lot of the einrmgeg middle casls is in urban settings. So you can actually go from zero to relevance relatively fast. What we're working on now is what we call the next frontier, which is rural Peru, which is still a big part of the population, and all the cetiis in our country that have 20,000 or less people.

Open Cloze


CH: When I read about that, I thought that was such an interesting project and an interesting partnership. So a lot of the __________ you've _______ and your projects are focused on the middle class. So why are you so focused on that particular segment of the population?

CRP: The middle class, for the last couple of decades, has been the fastest-growing segment of the country. It was, in a way, low-hanging fruit. A lot of services were unmet, and so we tried to develop answers for those. And it was also a way to _____ fast, because a lot of the ________ middle _____ is in urban settings. So you can actually go from zero to relevance relatively fast. What we're working on now is what we call the next frontier, which is rural Peru, which is still a big part of the population, and all the ______ in our country that have 20,000 or less people.

Solution


  1. scale
  2. cities
  3. emerging
  4. class
  5. started
  6. businesses

Original Text


CH: When I read about that, I thought that was such an interesting project and an interesting partnership. So a lot of the businesses you've started and your projects are focused on the middle class. So why are you so focused on that particular segment of the population?

CRP: The middle class, for the last couple of decades, has been the fastest-growing segment of the country. It was, in a way, low-hanging fruit. A lot of services were unmet, and so we tried to develop answers for those. And it was also a way to scale fast, because a lot of the emerging middle class is in urban settings. So you can actually go from zero to relevance relatively fast. What we're working on now is what we call the next frontier, which is rural Peru, which is still a big part of the population, and all the cities in our country that have 20,000 or less people.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
middle class 5
emerging middle 4
developed country 3
education system 3
public schools 3
public school 2
health care 2
private schools 2
sal khan 2
give good 2
pie bigger 2

ngrams of length 3

collocation frequency
emerging middle class 4

Important Words


  1. answers
  2. big
  3. businesses
  4. call
  5. cities
  6. class
  7. country
  8. couple
  9. decades
  10. develop
  11. emerging
  12. fast
  13. focused
  14. frontier
  15. fruit
  16. interesting
  17. lot
  18. middle
  19. part
  20. partnership
  21. people
  22. peru
  23. population
  24. project
  25. projects
  26. read
  27. relevance
  28. rural
  29. scale
  30. segment
  31. services
  32. settings
  33. started
  34. thought
  35. unmet
  36. urban
  37. working