full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters


What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that visually explain things, ciasslc icons of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the diesgn of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that Google prsoseecs over one billion search queries every day, that every minute, over 100 hours of footage are uploaded to yutuboe. That's more in a single day than all three mjoar U.S. networks bodsracat in the last five yreas cnmieobd. And Facebook transmitting the photos, messages and stiores of over 1.23 billion people. That's almost half of the Internet population, and a sixth of htaiumny.

Open Cloze


What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that visually explain things, _______ icons of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the ______ of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that Google _________ over one billion search queries every day, that every minute, over 100 hours of footage are uploaded to _______. That's more in a single day than all three _____ U.S. networks _________ in the last five _____ ________. And Facebook transmitting the photos, messages and _______ of over 1.23 billion people. That's almost half of the Internet population, and a sixth of ________.

Solution


  1. major
  2. broadcast
  3. combined
  4. stories
  5. years
  6. humanity
  7. youtube
  8. design
  9. processes
  10. classic

Original Text


What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that visually explain things, classic icons of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the design of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that Google processes over one billion search queries every day, that every minute, over 100 hours of footage are uploaded to YouTube. That's more in a single day than all three major U.S. networks broadcast in the last five years combined. And Facebook transmitting the photos, messages and stories of over 1.23 billion people. That's almost half of the Internet population, and a sixth of humanity.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion people 2
allowed people 2


Important Words


  1. big
  2. billion
  3. broadcast
  4. change
  5. classic
  6. combined
  7. comprehend
  8. crafted
  9. day
  10. design
  11. designs
  12. digital
  13. experiences
  14. explain
  15. facebook
  16. fact
  17. finely
  18. footage
  19. give
  20. google
  21. hand
  22. hard
  23. hold
  24. hours
  25. humanity
  26. icons
  27. internet
  28. kind
  29. live
  30. logos
  31. major
  32. maps
  33. messages
  34. minute
  35. networks
  36. objects
  37. people
  38. photos
  39. pocket
  40. population
  41. posters
  42. processes
  43. queries
  44. scale
  45. search
  46. single
  47. sixth
  48. specifically
  49. stories
  50. systems
  51. talk
  52. talking
  53. thought
  54. time
  55. timeless
  56. transmitting
  57. uploaded
  58. visually
  59. word
  60. years
  61. youtube