full transcript

From the Ted Talk by Amane Dannouni: How online marketplaces can help local economies, not hurt them


Unscramble the Blue Letters


I profoundly believe this is avoidable. And it became clearer to me the more I have snpet time in ernigemg markets. In fact, during my time in Singapore, I spent half of any given week traveling in the region, between miaalysa, Thailand, iodsinena, and I became a user — actually, more of a fan — of online mealertapcks that were not that well-known back then.

But some of them made interesting strategic trade-offs that dramatically reduced their side effects, their externalities. Take Gojek, for example. They're bisacally Uber for motor beiks. They are one of the most liked online marketplaces in Indonesia, and this has a lot to do with the role they chose to play. Instead of picking a fight with every other ttoaaorrpstinn option out there, they choose to glurldaay integrate them within their own platform, so that without leaving the Gojek app, you can check the public transportation schedule and choose to take a bus for a long dcantise. Then, maybe, a motorbike or a tiatardinol taxi that you can order and pay for from within the same app. If you look at gjeok today, nine out of 10 previous motor taxi drivers believe their quality of life has improved after joining the platform. And nine out of 10 consumers — nine out of 10 — believe that Gojek has a positive impact on society in general.

Open Cloze


I profoundly believe this is avoidable. And it became clearer to me the more I have _____ time in ________ markets. In fact, during my time in Singapore, I spent half of any given week traveling in the region, between ________, Thailand, _________, and I became a user — actually, more of a fan — of online ____________ that were not that well-known back then.

But some of them made interesting strategic trade-offs that dramatically reduced their side effects, their externalities. Take Gojek, for example. They're _________ Uber for motor _____. They are one of the most liked online marketplaces in Indonesia, and this has a lot to do with the role they chose to play. Instead of picking a fight with every other ______________ option out there, they choose to _________ integrate them within their own platform, so that without leaving the Gojek app, you can check the public transportation schedule and choose to take a bus for a long ________. Then, maybe, a motorbike or a ___________ taxi that you can order and pay for from within the same app. If you look at _____ today, nine out of 10 previous motor taxi drivers believe their quality of life has improved after joining the platform. And nine out of 10 consumers — nine out of 10 — believe that Gojek has a positive impact on society in general.

Solution


  1. spent
  2. bikes
  3. malaysia
  4. basically
  5. gojek
  6. marketplaces
  7. transportation
  8. distance
  9. gradually
  10. indonesia
  11. emerging
  12. traditional

Original Text


I profoundly believe this is avoidable. And it became clearer to me the more I have spent time in emerging markets. In fact, during my time in Singapore, I spent half of any given week traveling in the region, between Malaysia, Thailand, Indonesia, and I became a user — actually, more of a fan — of online marketplaces that were not that well-known back then.

But some of them made interesting strategic trade-offs that dramatically reduced their side effects, their externalities. Take Gojek, for example. They're basically Uber for motor bikes. They are one of the most liked online marketplaces in Indonesia, and this has a lot to do with the role they chose to play. Instead of picking a fight with every other transportation option out there, they choose to gradually integrate them within their own platform, so that without leaving the Gojek app, you can check the public transportation schedule and choose to take a bus for a long distance. Then, maybe, a motorbike or a traditional taxi that you can order and pay for from within the same app. If you look at Gojek today, nine out of 10 previous motor taxi drivers believe their quality of life has improved after joining the platform. And nine out of 10 consumers — nine out of 10 — believe that Gojek has a positive impact on society in general.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
online marketplaces 7
taxi drivers 4
started expanding 2
taxi driver 2
southeast asia 2
emerging markets 2



Important Words


  1. app
  2. avoidable
  3. basically
  4. bikes
  5. bus
  6. check
  7. choose
  8. chose
  9. clearer
  10. consumers
  11. distance
  12. dramatically
  13. drivers
  14. effects
  15. emerging
  16. externalities
  17. fact
  18. fan
  19. fight
  20. general
  21. gojek
  22. gradually
  23. impact
  24. improved
  25. indonesia
  26. integrate
  27. interesting
  28. joining
  29. leaving
  30. life
  31. long
  32. lot
  33. malaysia
  34. marketplaces
  35. markets
  36. motor
  37. motorbike
  38. online
  39. option
  40. order
  41. pay
  42. picking
  43. platform
  44. play
  45. positive
  46. previous
  47. profoundly
  48. public
  49. quality
  50. reduced
  51. region
  52. role
  53. schedule
  54. side
  55. singapore
  56. society
  57. spent
  58. strategic
  59. taxi
  60. thailand
  61. time
  62. today
  63. traditional
  64. transportation
  65. traveling
  66. uber
  67. user
  68. week