full transcript

From the Ted Talk by Debbie Millman: How symbols and brands shape our humanity

Unscramble the Blue Letters


Now, here is what I consider to be the first case of bnedard product peclmeant. There are bottles of Bass Ale behind me with the logo accurately presented here in this very fuamos painting in 1882 by Édouard Manet.

One of the most weildy recognized logos in the world today is the Nike swoosh, which was introduced in 1971. Carolyn Davidson, a gprahic design setdunt, originally created the logo for 35 dlolars. Upon seeing it, Nike CEO Phil Knight staetd, "I don't love it but maybe it will grow on me." Maybe it will grow on me. But why is the swoosh so popular? Why is the swoosh so popular? Is it the mark? Or is the marketing? And what can we make of the fact that the Nike swoosh seems to be the Newport logo upside down or the citaapl One logo on its side? That is not the only logo with a shared identity.

Open Cloze


Now, here is what I consider to be the first case of _______ product _________. There are bottles of Bass Ale behind me with the logo accurately presented here in this very ______ painting in 1882 by Édouard Manet.

One of the most ______ recognized logos in the world today is the Nike swoosh, which was introduced in 1971. Carolyn Davidson, a _______ design _______, originally created the logo for 35 _______. Upon seeing it, Nike CEO Phil Knight ______, "I don't love it but maybe it will grow on me." Maybe it will grow on me. But why is the swoosh so popular? Why is the swoosh so popular? Is it the mark? Or is the marketing? And what can we make of the fact that the Nike swoosh seems to be the Newport logo upside down or the _______ One logo on its side? That is not the only logo with a shared identity.

Solution


  1. famous
  2. capital
  3. stated
  4. graphic
  5. branded
  6. dollars
  7. widely
  8. student
  9. placement

Original Text


Now, here is what I consider to be the first case of branded product placement. There are bottles of Bass Ale behind me with the logo accurately presented here in this very famous painting in 1882 by Édouard Manet.

One of the most widely recognized logos in the world today is the Nike swoosh, which was introduced in 1971. Carolyn Davidson, a graphic design student, originally created the logo for 35 dollars. Upon seeing it, Nike CEO Phil Knight stated, "I don't love it but maybe it will grow on me." Maybe it will grow on me. But why is the swoosh so popular? Why is the swoosh so popular? Is it the mark? Or is the marketing? And what can we make of the fact that the Nike swoosh seems to be the Newport logo upside down or the Capital One logo on its side? That is not the only logo with a shared identity.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
great leap 3
thousand years 2
cave walls 2
higher power 2
trademarked brand 2
nike swoosh 2
shared identity 2
greatest innovations 2
pink pussyhat 2


Important Words


  1. accurately
  2. ale
  3. bass
  4. bottles
  5. branded
  6. capital
  7. carolyn
  8. case
  9. ceo
  10. created
  11. davidson
  12. design
  13. dollars
  14. fact
  15. famous
  16. graphic
  17. grow
  18. identity
  19. introduced
  20. knight
  21. logo
  22. logos
  23. love
  24. manet
  25. mark
  26. marketing
  27. newport
  28. nike
  29. originally
  30. painting
  31. phil
  32. placement
  33. popular
  34. presented
  35. product
  36. recognized
  37. shared
  38. side
  39. stated
  40. student
  41. swoosh
  42. today
  43. upside
  44. widely
  45. world
  46. édouard