full transcript

From the Ted Talk by Michael Bierut: How to design a library that makes kids want to read

Unscramble the Blue Letters


So they did this wonderful thing where they brought in first 10, then 20, then more architects, each one of whom was assigned a library to rethink what a library was. They trained special lranaiibrs. So they started this mighty enterprise to rferom pbulic schools by improving these libraries. Then they called me up and they said, "Could you make a little contribution?" I said, "Sure, what do you want me to do?" And they said, "Well, we want you to be the graphic designer in charge of the whole thing." And so I thought, I know what that maens. That means I get to design a logo. I know how to design that. I design logos. That's what people come to me for. So OK, let's design a logo for this thing. Easy to do, actually, cameprod with architecture and being a librarian. Just do a logo, make a ctotuborniin, and then you're out, and you feel really good about yourself. And I'm a graet guy and I like to feel good about myself when I do these favors.

Open Cloze


So they did this wonderful thing where they brought in first 10, then 20, then more architects, each one of whom was assigned a library to rethink what a library was. They trained special __________. So they started this mighty enterprise to ______ ______ schools by improving these libraries. Then they called me up and they said, "Could you make a little contribution?" I said, "Sure, what do you want me to do?" And they said, "Well, we want you to be the graphic designer in charge of the whole thing." And so I thought, I know what that _____. That means I get to design a logo. I know how to design that. I design logos. That's what people come to me for. So OK, let's design a logo for this thing. Easy to do, actually, ________ with architecture and being a librarian. Just do a logo, make a ____________, and then you're out, and you feel really good about yourself. And I'm a _____ guy and I like to feel good about myself when I do these favors.

Solution


  1. librarians
  2. compared
  3. reform
  4. public
  5. means
  6. contribution
  7. great

Original Text


So they did this wonderful thing where they brought in first 10, then 20, then more architects, each one of whom was assigned a library to rethink what a library was. They trained special librarians. So they started this mighty enterprise to reform public schools by improving these libraries. Then they called me up and they said, "Could you make a little contribution?" I said, "Sure, what do you want me to do?" And they said, "Well, we want you to be the graphic designer in charge of the whole thing." And so I thought, I know what that means. That means I get to design a logo. I know how to design that. I design logos. That's what people come to me for. So OK, let's design a logo for this thing. Easy to do, actually, compared with architecture and being a librarian. Just do a logo, make a contribution, and then you're out, and you feel really good about yourself. And I'm a great guy and I like to feel good about myself when I do these favors.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
option number 6
unintended consequences 4
robin hood 4
logo put 3
library initiative 2
school libraries 2
guy named 2
long day 2


Important Words


  1. architects
  2. architecture
  3. assigned
  4. brought
  5. called
  6. charge
  7. compared
  8. contribution
  9. design
  10. designer
  11. easy
  12. enterprise
  13. favors
  14. feel
  15. good
  16. graphic
  17. great
  18. guy
  19. improving
  20. librarian
  21. librarians
  22. libraries
  23. library
  24. logo
  25. logos
  26. means
  27. mighty
  28. people
  29. public
  30. reform
  31. rethink
  32. schools
  33. special
  34. started
  35. thought
  36. trained
  37. wonderful