full transcript
From the Ted Talk by Seth Godin: How to get your ideas to spread
Unscramble the Blue Letters
And the thing that's happened is, they canceled the TV-industrial complex. That just over the last few years, what anybody who markets anything has discovered is that it's not working the way that it used to. This picture is really fzzuy, I apologize; I had a bad cold when I took it.
(Laughter)
But the product in the blue box in the center is my potser child. I go to the deli; I'm sick; I need to buy some medicine. The brand manager for that blue product snpet 100 molliin doallrs trying to interrupt me in one year. 100 million dollars interrupting me with TV commercials and magazine ads and Spam and couonps and shelving aclonleaws and spiff — all so I could ignore every single mgesase. And I ignored every message because I don't have a pain reliever problem. I buy the stuff in the yellow box because I always have. And I'm not going to invest a minute of my time to slove her problem, because I don't care.
Open Cloze
And the thing that's happened is, they canceled the TV-industrial complex. That just over the last few years, what anybody who markets anything has discovered is that it's not working the way that it used to. This picture is really _____, I apologize; I had a bad cold when I took it.
(Laughter)
But the product in the blue box in the center is my ______ child. I go to the deli; I'm sick; I need to buy some medicine. The brand manager for that blue product _____ 100 _______ _______ trying to interrupt me in one year. 100 million dollars interrupting me with TV commercials and magazine ads and Spam and _______ and shelving __________ and spiff — all so I could ignore every single _______. And I ignored every message because I don't have a pain reliever problem. I buy the stuff in the yellow box because I always have. And I'm not going to invest a minute of my time to _____ her problem, because I don't care.
Solution
- spent
- million
- poster
- allowances
- message
- solve
- fuzzy
- dollars
- coupons
Original Text
And the thing that's happened is, they canceled the TV-industrial complex. That just over the last few years, what anybody who markets anything has discovered is that it's not working the way that it used to. This picture is really fuzzy, I apologize; I had a bad cold when I took it.
(Laughter)
But the product in the blue box in the center is my poster child. I go to the deli; I'm sick; I need to buy some medicine. The brand manager for that blue product spent 100 million dollars trying to interrupt me in one year. 100 million dollars interrupting me with TV commercials and magazine ads and Spam and coupons and shelving allowances and spiff — all so I could ignore every single message. And I ignored every message because I don't have a pain reliever problem. I buy the stuff in the yellow box because I always have. And I'm not going to invest a minute of my time to solve her problem, because I don't care.
Frequently Occurring Word Combinations
ngrams of length 2
| collocation |
frequency |
| sliced bread |
3 |
| million dollars |
3 |
| fashion business |
3 |
| frank gehry |
2 |
| guy named |
2 |
| named otto |
2 |
| otto rohwedder |
2 |
| idea diffusion |
2 |
| roast beef |
2 |
| beef sandwich |
2 |
| average products |
2 |
| average people |
2 |
| interesting mustard |
2 |
| dutch boy |
2 |
| refrigerated section |
2 |
ngrams of length 3
| collocation |
frequency |
| guy named otto |
2 |
| named otto rohwedder |
2 |
| roast beef sandwich |
2 |
Important Words
- ads
- allowances
- bad
- blue
- box
- brand
- buy
- canceled
- care
- center
- child
- cold
- commercials
- complex
- coupons
- discovered
- dollars
- fuzzy
- happened
- ignore
- interrupt
- interrupting
- invest
- laughter
- magazine
- manager
- markets
- medicine
- message
- million
- minute
- pain
- picture
- poster
- problem
- product
- reliever
- shelving
- single
- solve
- spam
- spent
- spiff
- stuff
- time
- tv
- working
- year
- years
- yellow