full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters


A friend of mine was a designer at IKEA, and he was asked by his boss to help design a storage system for children. This is the blily bookcase — it's IKEA's biggest selling product. hmeamr it together. Hammer it together with a shoe, if you're me, because they're impossible to assemble. But big slnileg bookcase. How do we replicate this for children? The reality is when you actually watch children, children don't think about things like storage in linear trems. Children assume permission in a very different way. Children live on things. They live under things. They live around things, and so their spatial aesrneaws relationship, and their thinking around storage is totally different. So the first thing you have to do — this is ghraam, the designer — is, sort of, put yourself in their shoes. And so, here he is snttiig under the table. So, what came out of this? This is the sagorte system that he designed. So what is this? I hear you all ask. No, I don't.

Open Cloze


A friend of mine was a designer at IKEA, and he was asked by his boss to help design a storage system for children. This is the _____ bookcase — it's IKEA's biggest selling product. ______ it together. Hammer it together with a shoe, if you're me, because they're impossible to assemble. But big _______ bookcase. How do we replicate this for children? The reality is when you actually watch children, children don't think about things like storage in linear _____. Children assume permission in a very different way. Children live on things. They live under things. They live around things, and so their spatial _________ relationship, and their thinking around storage is totally different. So the first thing you have to do — this is ______, the designer — is, sort of, put yourself in their shoes. And so, here he is _______ under the table. So, what came out of this? This is the _______ system that he designed. So what is this? I hear you all ask. No, I don't.

Solution


  1. terms
  2. selling
  3. hammer
  4. storage
  5. graham
  6. sitting
  7. billy
  8. awareness

Original Text


A friend of mine was a designer at IKEA, and he was asked by his boss to help design a storage system for children. This is the Billy bookcase — it's IKEA's biggest selling product. Hammer it together. Hammer it together with a shoe, if you're me, because they're impossible to assemble. But big selling bookcase. How do we replicate this for children? The reality is when you actually watch children, children don't think about things like storage in linear terms. Children assume permission in a very different way. Children live on things. They live under things. They live around things, and so their spatial awareness relationship, and their thinking around storage is totally different. So the first thing you have to do — this is Graham, the designer — is, sort of, put yourself in their shoes. And so, here he is sitting under the table. So, what came out of this? This is the storage system that he designed. So what is this? I hear you all ask. No, I don't.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
huge amount 3
tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2


Important Words


  1. asked
  2. assemble
  3. assume
  4. awareness
  5. big
  6. biggest
  7. billy
  8. bookcase
  9. boss
  10. children
  11. design
  12. designed
  13. designer
  14. friend
  15. graham
  16. hammer
  17. hear
  18. ikea
  19. impossible
  20. linear
  21. live
  22. permission
  23. product
  24. put
  25. reality
  26. relationship
  27. replicate
  28. selling
  29. shoe
  30. shoes
  31. sitting
  32. sort
  33. spatial
  34. storage
  35. system
  36. table
  37. terms
  38. thinking
  39. totally
  40. watch