full transcript

From the Ted Talk by Alexis Ohanian: How to make a splash in social media

Unscramble the Blue Letters


(Laughter)

I think that's what heepld drive this. What was cool were the rucsrepesonis. Greenpeace created an entire marketing campaign around it — Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling exopeitidn. Mission accomplished: Greenpeace was thrilled, the wlahes were happy — that's a quote.

(Laughter)

And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're tilnkag about a lot of pelpoe, really iteerntesd and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just iesntert in doing something cool.

Open Cloze


(Laughter)

I think that's what ______ drive this. What was cool were the _____________. Greenpeace created an entire marketing campaign around it — Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling __________. Mission accomplished: Greenpeace was thrilled, the ______ were happy — that's a quote.

(Laughter)

And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're _______ about a lot of ______, really __________ and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just ________ in doing something cool.

Solution


  1. interest
  2. repercussions
  3. talking
  4. people
  5. helped
  6. whales
  7. interested
  8. expedition

Original Text


(Laughter)

I think that's what helped drive this. What was cool were the repercussions. Greenpeace created an entire marketing campaign around it — Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished: Greenpeace was thrilled, the whales were happy — that's a quote.

(Laughter)

And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're talking about a lot of people, really interested and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just interest in doing something cool.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
mister splashy 4
front page 3
splashy pants 3

ngrams of length 3

collocation frequency
mister splashy pants 3

Important Words


  1. accomplished
  2. called
  3. campaign
  4. caught
  5. community
  6. cool
  7. created
  8. dancing
  9. drive
  10. entire
  11. expedition
  12. friend
  13. government
  14. greenpeace
  15. happy
  16. helped
  17. important
  18. interest
  19. interested
  20. internet
  21. japanese
  22. laughter
  23. lot
  24. lovers
  25. marketing
  26. meme
  27. mission
  28. mister
  29. pants
  30. participate
  31. participation
  32. people
  33. pins
  34. quote
  35. reddit
  36. redditors
  37. repercussions
  38. send
  39. shirts
  40. site
  41. splashy
  42. talking
  43. thanked
  44. thrilled
  45. whale
  46. whales
  47. whaling