full transcript

From the Ted Talk by Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming

Unscramble the Blue Letters


So, after recognizing how these five D's kill engagement, how can we move beyond them? New research shows how we can flip these five defenses over into key sucescs criteria for a more brain-friendly climate communication. So this is where it gets really exciting and where we find the five S's, the five evidence-based solutions for what does work.

First, we can flip dtnsacie to social. We can make climate feel near, pesaornl and urgent by bringing it home, and we can do that by spreading scoail norms that are positive to solutions. If I believe my friends or neighbors, you guys, will do something, then I will, too. We can see, for instance, this from rooftop soalr peanls. They are seniadprg from neighbor to neighbor like a virus. It's contagious. This is the power of peer-to-peer creating the new normal.

Open Cloze


So, after recognizing how these five D's kill engagement, how can we move beyond them? New research shows how we can flip these five defenses over into key _______ criteria for a more brain-friendly climate communication. So this is where it gets really exciting and where we find the five S's, the five evidence-based solutions for what does work.

First, we can flip ________ to social. We can make climate feel near, ________ and urgent by bringing it home, and we can do that by spreading ______ norms that are positive to solutions. If I believe my friends or neighbors, you guys, will do something, then I will, too. We can see, for instance, this from rooftop _____ ______. They are _________ from neighbor to neighbor like a virus. It's contagious. This is the power of peer-to-peer creating the new normal.

Solution


  1. solar
  2. spreading
  3. distance
  4. personal
  5. panels
  6. success
  7. social

Original Text


So, after recognizing how these five D's kill engagement, how can we move beyond them? New research shows how we can flip these five defenses over into key success criteria for a more brain-friendly climate communication. So this is where it gets really exciting and where we find the five S's, the five evidence-based solutions for what does work.

First, we can flip distance to social. We can make climate feel near, personal and urgent by bringing it home, and we can do that by spreading social norms that are positive to solutions. If I believe my friends or neighbors, you guys, will do something, then I will, too. We can see, for instance, this from rooftop solar panels. They are spreading from neighbor to neighbor like a virus. It's contagious. This is the power of peer-to-peer creating the new normal.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
food waste 3
people engaged 2
solving global 2
climate change 2
cognitive dissonance 2
climate science 2
hold conservative 2
reframe climate 2
living air 2


Important Words


  1. bringing
  2. climate
  3. communication
  4. contagious
  5. creating
  6. criteria
  7. defenses
  8. distance
  9. engagement
  10. exciting
  11. feel
  12. find
  13. flip
  14. friends
  15. guys
  16. home
  17. instance
  18. key
  19. kill
  20. move
  21. neighbor
  22. neighbors
  23. normal
  24. norms
  25. panels
  26. personal
  27. positive
  28. power
  29. recognizing
  30. research
  31. rooftop
  32. shows
  33. social
  34. solar
  35. solutions
  36. spreading
  37. success
  38. urgent
  39. virus
  40. work