From the Ted Talk by Esta Soler: How we turned the tide on domestic violence (Hint the Polaroid helped)
Unscramble the Blue Letters
(Video) Man: Where's dinner?
Woman: Well, I thought you'd be home a cluope hours ago, and I put everything away, so—
Man: What is this? Pizza. Woman: If you had just called me, I would have known—
Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!
Man: Get in the kitchen! Woman: No! Help!
Man: You want to see what hurts? (splas woman)
That's what hurts! That's what hurts! (Breaking glass)
Woman: Help me!
["Children have to sit by and watch. What's your excuse?"]
Esta Soler: As we were in the process of releasing this cgipaamn, O.J. Simpson was aertesrd for the murder of his wife and her friend. We learned that he had a long history of domestic vencoile. The meida became fixated. The story of dmosteic violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the awrievas, and women, for the first time, sratetd to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many alcetirs were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.
Open Cloze
(Video) Man: Where's dinner?
Woman: Well, I thought you'd be home a ______ hours ago, and I put everything away, so—
Man: What is this? Pizza. Woman: If you had just called me, I would have known—
Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!
Man: Get in the kitchen! Woman: No! Help!
Man: You want to see what hurts? (_____ woman)
That's what hurts! That's what hurts! (Breaking glass)
Woman: Help me!
["Children have to sit by and watch. What's your excuse?"]
Esta Soler: As we were in the process of releasing this ________, O.J. Simpson was ________ for the murder of his wife and her friend. We learned that he had a long history of domestic ________. The _____ became fixated. The story of ________ violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the ________, and women, for the first time, _______ to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many ________ were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.
Solution
campaign
articles
couple
airwaves
started
domestic
arrested
media
violence
slaps
Original Text
(Video) Man: Where's dinner?
Woman: Well, I thought you'd be home a couple hours ago, and I put everything away, so—
Man: What is this? Pizza. Woman: If you had just called me, I would have known—
Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!
Man: Get in the kitchen! Woman: No! Help!
Man: You want to see what hurts? (Slaps woman)
That's what hurts! That's what hurts! (Breaking glass)
Woman: Help me!
["Children have to sit by and watch. What's your excuse?"]
Esta Soler: As we were in the process of releasing this campaign, O.J. Simpson was arrested for the murder of his wife and her friend. We learned that he had a long history of domestic violence. The media became fixated. The story of domestic violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the airwaves, and women, for the first time, started to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many articles were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.