full transcript

From the Ted Talk by Esta Soler: How we turned the tide on domestic violence (Hint the Polaroid helped)


Unscramble the Blue Letters


(Video) Man: Where's dinner?

Woman: Well, I thought you'd be home a cluope hours ago, and I put everything away, so—

Man: What is this? Pizza. Woman: If you had just called me, I would have known—

Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!

Man: Get in the kitchen! Woman: No! Help!

Man: You want to see what hurts? (splas woman)

That's what hurts! That's what hurts! (Breaking glass)

Woman: Help me!

["Children have to sit by and watch. What's your excuse?"]

Esta Soler: As we were in the process of releasing this cgipaamn, O.J. Simpson was aertesrd for the murder of his wife and her friend. We learned that he had a long history of domestic vencoile. The meida became fixated. The story of dmosteic violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the awrievas, and women, for the first time, sratetd to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many alcetirs were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.

Open Cloze


(Video) Man: Where's dinner?

Woman: Well, I thought you'd be home a ______ hours ago, and I put everything away, so—

Man: What is this? Pizza. Woman: If you had just called me, I would have known—

Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!

Man: Get in the kitchen! Woman: No! Help!

Man: You want to see what hurts? (_____ woman)

That's what hurts! That's what hurts! (Breaking glass)

Woman: Help me!

["Children have to sit by and watch. What's your excuse?"]

Esta Soler: As we were in the process of releasing this ________, O.J. Simpson was ________ for the murder of his wife and her friend. We learned that he had a long history of domestic ________. The _____ became fixated. The story of ________ violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the ________, and women, for the first time, _______ to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many ________ were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.

Solution


  1. campaign
  2. articles
  3. couple
  4. airwaves
  5. started
  6. domestic
  7. arrested
  8. media
  9. violence
  10. slaps

Original Text


(Video) Man: Where's dinner?

Woman: Well, I thought you'd be home a couple hours ago, and I put everything away, so—

Man: What is this? Pizza. Woman: If you had just called me, I would have known—

Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud. Please don't—Let go of me!

Man: Get in the kitchen! Woman: No! Help!

Man: You want to see what hurts? (Slaps woman)

That's what hurts! That's what hurts! (Breaking glass)

Woman: Help me!

["Children have to sit by and watch. What's your excuse?"]

Esta Soler: As we were in the process of releasing this campaign, O.J. Simpson was arrested for the murder of his wife and her friend. We learned that he had a long history of domestic violence. The media became fixated. The story of domestic violence went from the back page, but actually from the no-page, to the front page. Our ads blanketed the airwaves, and women, for the first time, started to tell their stories. Movements are about moments, and we seized this moment. And let me just put this in context. Before 1980, do you have any idea how many articles were in The New York Times on domestic violence? I'll tell you: 158. And in the 2000s, over 7,000. We were obviously making a difference.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
domestic violence 4
adult women 2
step number 2
important piece 2
marriage act 2
data nerd 2
public education 2
education campaign 2

ngrams of length 3

collocation frequency
public education campaign 2


Important Words


  1. ads
  2. airwaves
  3. arrested
  4. articles
  5. blanketed
  6. breaking
  7. called
  8. campaign
  9. context
  10. couple
  11. difference
  12. dinner
  13. domestic
  14. esta
  15. excuse
  16. fixated
  17. friend
  18. front
  19. glass
  20. history
  21. home
  22. honey
  23. hours
  24. hurts
  25. idea
  26. learned
  27. long
  28. loud
  29. making
  30. media
  31. moment
  32. moments
  33. movements
  34. murder
  35. page
  36. pizza
  37. process
  38. put
  39. ready
  40. releasing
  41. seized
  42. simpson
  43. sit
  44. slaps
  45. started
  46. stories
  47. story
  48. thought
  49. time
  50. times
  51. video
  52. violence
  53. watch
  54. wife
  55. woman
  56. women
  57. york