full transcript

From the Ted Talk by Thomas Goetz: It's time to redesign medical data

Unscramble the Blue Letters


So our cost for this was less than 10,000 dollars, all right. That's what weird magazine spent on this. Why is Wired magazine doing this? (Laughter) Quest Diagnostics and LabCorp, the two largest lab testing companies — last year, they made profits of over 700 million dollars and over 500 million dlalors respectively. Now this is not a problem of resources; this is a problem of incentives. We need to rzniegcoe that the target of this irooatmfnin should not be the doctor, should not be the insurance company. It should be the patient. It's the person who actually, in the end, is going to be having to change their lives and then strat adopting new beoarihvs.

Open Cloze


So our cost for this was less than 10,000 dollars, all right. That's what _____ magazine spent on this. Why is Wired magazine doing this? (Laughter) Quest Diagnostics and LabCorp, the two largest lab testing companies — last year, they made profits of over 700 million dollars and over 500 million _______ respectively. Now this is not a problem of resources; this is a problem of incentives. We need to _________ that the target of this ___________ should not be the doctor, should not be the insurance company. It should be the patient. It's the person who actually, in the end, is going to be having to change their lives and then _____ adopting new _________.

Solution


  1. wired
  2. information
  3. behaviors
  4. dollars
  5. recognize
  6. start

Original Text


So our cost for this was less than 10,000 dollars, all right. That's what Wired magazine spent on this. Why is Wired magazine doing this? (Laughter) Quest Diagnostics and LabCorp, the two largest lab testing companies — last year, they made profits of over 700 million dollars and over 500 million dollars respectively. Now this is not a problem of resources; this is a problem of incentives. We need to recognize that the target of this information should not be the doctor, should not be the insurance company. It should be the patient. It's the person who actually, in the end, is going to be having to change their lives and then start adopting new behaviors.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
behavior change 5
feedback loop 5
health information 4
people understand 3
general blood 3
blood work 3
public health 2
health care 2
amazing notion 2
personalized information 2
speed limit 2
pharmaceutical ad 2
god forbid 2
lab test 2
test results 2
crp test 2
psa test 2
wired magazine 2
million dollars 2
incredibly powerful 2
ordinary people 2

ngrams of length 3

collocation frequency
general blood work 3

Important Words


  1. adopting
  2. behaviors
  3. change
  4. companies
  5. company
  6. cost
  7. diagnostics
  8. doctor
  9. dollars
  10. incentives
  11. information
  12. insurance
  13. lab
  14. labcorp
  15. largest
  16. laughter
  17. lives
  18. magazine
  19. million
  20. patient
  21. person
  22. problem
  23. profits
  24. quest
  25. recognize
  26. spent
  27. start
  28. target
  29. testing
  30. wired
  31. year