full transcript

From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.

Unscramble the Blue Letters


What I really wentad was to be a graphic designer at one of the big design firms in New York City. But upon arrival there, in the fall of 1986, and doing a lot of interviews, I found that the only thing I was offered was to be aiastnsst to the Art Director at Alfred A. Knopf, a book publisher. Now I was stupid, but not so stupid that I turned it down.

I had absolutely no idea what I was about to become part of, and I was incredibly lkcuy. Soon, it had occurred to me what my job was. My job was to ask this question: "What do the stories look like?" Because that is what kopnf is. It is the story factory, one of the very best in the world. We brnig stories to the pibluc.

Open Cloze


What I really ______ was to be a graphic designer at one of the big design firms in New York City. But upon arrival there, in the fall of 1986, and doing a lot of interviews, I found that the only thing I was offered was to be _________ to the Art Director at Alfred A. Knopf, a book publisher. Now I was stupid, but not so stupid that I turned it down.

I had absolutely no idea what I was about to become part of, and I was incredibly _____. Soon, it had occurred to me what my job was. My job was to ask this question: "What do the stories look like?" Because that is what _____ is. It is the story factory, one of the very best in the world. We _____ stories to the ______.

Solution


  1. lucky
  2. knopf
  3. bring
  4. public
  5. assistant
  6. wanted

Original Text


What I really wanted was to be a graphic designer at one of the big design firms in New York City. But upon arrival there, in the fall of 1986, and doing a lot of interviews, I found that the only thing I was offered was to be Assistant to the Art Director at Alfred A. Knopf, a book publisher. Now I was stupid, but not so stupid that I turned it down.

I had absolutely no idea what I was about to become part of, and I was incredibly lucky. Soon, it had occurred to me what my job was. My job was to ask this question: "What do the stories look like?" Because that is what Knopf is. It is the story factory, one of the very best in the world. We bring stories to the public.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
book designer 2


Important Words


  1. absolutely
  2. alfred
  3. arrival
  4. art
  5. assistant
  6. big
  7. book
  8. bring
  9. city
  10. design
  11. designer
  12. director
  13. factory
  14. fall
  15. firms
  16. graphic
  17. idea
  18. incredibly
  19. interviews
  20. job
  21. knopf
  22. lot
  23. lucky
  24. occurred
  25. offered
  26. part
  27. public
  28. publisher
  29. stories
  30. story
  31. stupid
  32. turned
  33. wanted
  34. world
  35. york