full transcript

From the Ted Talk by Johanna Blakley: Lessons from fashion's free culture

Unscramble the Blue Letters


Fashion, whether you like it or not, helps you project who you are to the wolrd. Because of fast fashion, galobl trends actually get eahsbiletsd much more quickly than they used to. And this, actually, is good news to trendsetters; they want trends to be set so that they can move product. For fashionistas, they want to stay ahead of the curve. They don't want to be wearing what everybody else is wearing. And so, they want to move on to the next trend as soon as possible.

I tell you, there is no rest for the foianlbshae. Every saosen, these designers have to struggle to come up with the new fabulous idea that everybody's going to love. And this, let me tell you, is very good for the boottm line. Now of course, there's a bunch of effects that this culture of copying has on the creative preocss. And Stuart wimteazn is a very successful shoe designer. He has complained a lot about people cpoynig him, but in one interview I read, he said it has really forced him to up his game. He had to come up with new ideas, new things that would be hard to copy. He came up with this Bowden-wedge heel that has to be made out of setel or titanium; if you make it from some sort of cheaper material, it'll actually crack in two. It forced him to be a little more innovative. (Music)

Open Cloze


Fashion, whether you like it or not, helps you project who you are to the _____. Because of fast fashion, ______ trends actually get ___________ much more quickly than they used to. And this, actually, is good news to trendsetters; they want trends to be set so that they can move product. For fashionistas, they want to stay ahead of the curve. They don't want to be wearing what everybody else is wearing. And so, they want to move on to the next trend as soon as possible.

I tell you, there is no rest for the ___________. Every ______, these designers have to struggle to come up with the new fabulous idea that everybody's going to love. And this, let me tell you, is very good for the ______ line. Now of course, there's a bunch of effects that this culture of copying has on the creative _______. And Stuart ________ is a very successful shoe designer. He has complained a lot about people _______ him, but in one interview I read, he said it has really forced him to up his game. He had to come up with new ideas, new things that would be hard to copy. He came up with this Bowden-wedge heel that has to be made out of _____ or titanium; if you make it from some sort of cheaper material, it'll actually crack in two. It forced him to be a little more innovative. (Music)

Solution


  1. established
  2. global
  3. world
  4. process
  5. copying
  6. fashionable
  7. season
  8. steel
  9. weitzman
  10. bottom

Original Text


Fashion, whether you like it or not, helps you project who you are to the world. Because of fast fashion, global trends actually get established much more quickly than they used to. And this, actually, is good news to trendsetters; they want trends to be set so that they can move product. For fashionistas, they want to stay ahead of the curve. They don't want to be wearing what everybody else is wearing. And so, they want to move on to the next trend as soon as possible.

I tell you, there is no rest for the fashionable. Every season, these designers have to struggle to come up with the new fabulous idea that everybody's going to love. And this, let me tell you, is very good for the bottom line. Now of course, there's a bunch of effects that this culture of copying has on the creative process. And Stuart Weitzman is a very successful shoe designer. He has complained a lot about people copying him, but in one interview I read, he said it has really forced him to up his game. He had to come up with new ideas, new things that would be hard to copy. He came up with this Bowden-wedge heel that has to be made out of steel or titanium; if you make it from some sort of cheaper material, it'll actually crack in two. It forced him to be a little more innovative. (Music)

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
copyright protection 14
fashion designers 10
fashion industry 6
fast fashion 4
novelty standard 3
intellectual property 2
fashion giants 2
santee alley 2
fashion designs 2
gross sales 2

ngrams of length 3

collocation frequency
fast fashion giants 2

Important Words


  1. bottom
  2. bunch
  3. cheaper
  4. complained
  5. copy
  6. copying
  7. crack
  8. creative
  9. culture
  10. curve
  11. designer
  12. designers
  13. effects
  14. established
  15. fabulous
  16. fashion
  17. fashionable
  18. fashionistas
  19. fast
  20. forced
  21. game
  22. global
  23. good
  24. hard
  25. heel
  26. helps
  27. idea
  28. ideas
  29. innovative
  30. interview
  31. line
  32. lot
  33. love
  34. material
  35. move
  36. music
  37. news
  38. people
  39. process
  40. product
  41. project
  42. quickly
  43. read
  44. rest
  45. season
  46. set
  47. shoe
  48. sort
  49. stay
  50. steel
  51. struggle
  52. stuart
  53. successful
  54. trend
  55. trends
  56. wearing
  57. weitzman
  58. world