full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters


So as you can see, these decisions are highly nuanced. Of course we use a lot of data to ironfm our deoicniss, but we also rely very heavily on irteiaton, research, testing, intuition, human emphtay. It's both art and science. Now, sometimes the designers who work on these products are cllaed "data-driven," which is a term that totally drives us bonkers. The fact is, it would be iebrnliposrse of us not to rigorously test our designs when so many poeple are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good.

Open Cloze


So as you can see, these decisions are highly nuanced. Of course we use a lot of data to ______ our _________, but we also rely very heavily on _________, research, testing, intuition, human _______. It's both art and science. Now, sometimes the designers who work on these products are ______ "data-driven," which is a term that totally drives us bonkers. The fact is, it would be _____________ of us not to rigorously test our designs when so many ______ are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good.

Solution


  1. called
  2. inform
  3. empathy
  4. people
  5. irresponsible
  6. iteration
  7. decisions

Original Text


So as you can see, these decisions are highly nuanced. Of course we use a lot of data to inform our decisions, but we also rely very heavily on iteration, research, testing, intuition, human empathy. It's both art and science. Now, sometimes the designers who work on these products are called "data-driven," which is a term that totally drives us bonkers. The fact is, it would be irresponsible of us not to rigorously test our designs when so many people are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion people 2
allowed people 2


Important Words


  1. analytics
  2. art
  3. bad
  4. bonkers
  5. called
  6. counting
  7. data
  8. decisions
  9. design
  10. designers
  11. designs
  12. drives
  13. empathy
  14. fact
  15. good
  16. great
  17. heavily
  18. highly
  19. human
  20. inform
  21. intuition
  22. irresponsible
  23. iteration
  24. lot
  25. nuanced
  26. people
  27. products
  28. rely
  29. research
  30. rigorously
  31. science
  32. substitute
  33. term
  34. test
  35. testing
  36. totally
  37. work