full transcript

From the Ted Talk by Rory Sutherland: Life lessons from an ad man

Unscramble the Blue Letters


Tiny little behavioral economics detail: in Italy, penalty points go backwards. You start with 12 and they take them away. Because they found that loss aversion is a more powerful influence on people's behavior. In Britain we tend to feel, "Whoa! Got another three!" Not so in ialty.

Another fantastic case of creating intangible value to rpaelce actual or material value, which rmbeemer, is what, after all, the environmental movement needs to be about: This again is from pssuria, from, I think, about 1812, 1813. The whetlay Prussians, to help in the war against the French, were encouraged to give in all their jewelry. And it was replaced with replica jlerewy made of cast iron. Here's one: "Gold gab ich für Eisen, 1813." The interesting thing is that for 50 years hence, the hsgheit status jewelry you could wear in Prussia wasn't made of gold or diamonds. It was made of cast iron. Because actually, never mind the aatucl intrinsic value of having gold jewelry. This actually had smlibyoc value, badge value. It said that your family had made a great sciricafe in the past.

Open Cloze


Tiny little behavioral economics detail: in Italy, penalty points go backwards. You start with 12 and they take them away. Because they found that loss aversion is a more powerful influence on people's behavior. In Britain we tend to feel, "Whoa! Got another three!" Not so in _____.

Another fantastic case of creating intangible value to _______ actual or material value, which ________, is what, after all, the environmental movement needs to be about: This again is from _______, from, I think, about 1812, 1813. The _______ Prussians, to help in the war against the French, were encouraged to give in all their jewelry. And it was replaced with replica _______ made of cast iron. Here's one: "Gold gab ich für Eisen, 1813." The interesting thing is that for 50 years hence, the _______ status jewelry you could wear in Prussia wasn't made of gold or diamonds. It was made of cast iron. Because actually, never mind the ______ intrinsic value of having gold jewelry. This actually had ________ value, badge value. It said that your family had made a great _________ in the past.

Solution


  1. replace
  2. remember
  3. sacrifice
  4. prussia
  5. jewelry
  6. highest
  7. symbolic
  8. wealthy
  9. italy
  10. actual

Original Text


Tiny little behavioral economics detail: in Italy, penalty points go backwards. You start with 12 and they take them away. Because they found that loss aversion is a more powerful influence on people's behavior. In Britain we tend to feel, "Whoa! Got another three!" Not so in Italy.

Another fantastic case of creating intangible value to replace actual or material value, which remember, is what, after all, the environmental movement needs to be about: This again is from Prussia, from, I think, about 1812, 1813. The wealthy Prussians, to help in the war against the French, were encouraged to give in all their jewelry. And it was replaced with replica jewelry made of cast iron. Here's one: "Gold gab ich für Eisen, 1813." The interesting thing is that for 50 years hence, the highest status jewelry you could wear in Prussia wasn't made of gold or diamonds. It was made of cast iron. Because actually, never mind the actual intrinsic value of having gold jewelry. This actually had symbolic value, badge value. It said that your family had made a great sacrifice in the past.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion pounds 3
diamond shreddies 3
naive advertising 2
placebo education 2
buenos aires 2
smiley face 2
penalty points 2
cast iron 2
high component 2


Important Words


  1. actual
  2. aversion
  3. badge
  4. behavior
  5. behavioral
  6. britain
  7. case
  8. cast
  9. creating
  10. diamonds
  11. economics
  12. eisen
  13. encouraged
  14. environmental
  15. family
  16. fantastic
  17. feel
  18. french
  19. für
  20. gab
  21. give
  22. gold
  23. great
  24. highest
  25. ich
  26. influence
  27. intangible
  28. interesting
  29. intrinsic
  30. iron
  31. italy
  32. jewelry
  33. loss
  34. material
  35. mind
  36. movement
  37. penalty
  38. points
  39. powerful
  40. prussia
  41. prussians
  42. remember
  43. replace
  44. replaced
  45. replica
  46. sacrifice
  47. start
  48. status
  49. symbolic
  50. tend
  51. tiny
  52. war
  53. wealthy
  54. wear
  55. years