full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters


Here's how the experience works today. So I find this hypothetical photo of myself, and it's not spam, it's not abuse, but I really wish it weren't on the site. So I report it and I say, "I'm in this photo and I don't like it," and then we dig deeper. Why don't you like this photo of yourself? And I select "It's embarrassing." And then I'm encouraged to mssegae my friend, but here's the critical difference. I'm provided seicfipc suggested language that hples me communicate to Laura how the pohto makes me feel. Now the team found that this relatively small change had a huge impact. Before, only 20 percent of people were sending the message, and now 60 perecnt were, and surveys swhoed that people on both sedis of the conversation felt better as a result. That same survey showed that 90 percent of your friends want to know if they've done something to upset you. Now I don't know who the other 10 percent are, but maybe that's where our "Unfriend" feature can come in handy.

Open Cloze


Here's how the experience works today. So I find this hypothetical photo of myself, and it's not spam, it's not abuse, but I really wish it weren't on the site. So I report it and I say, "I'm in this photo and I don't like it," and then we dig deeper. Why don't you like this photo of yourself? And I select "It's embarrassing." And then I'm encouraged to _______ my friend, but here's the critical difference. I'm provided ________ suggested language that _____ me communicate to Laura how the _____ makes me feel. Now the team found that this relatively small change had a huge impact. Before, only 20 percent of people were sending the message, and now 60 _______ were, and surveys ______ that people on both _____ of the conversation felt better as a result. That same survey showed that 90 percent of your friends want to know if they've done something to upset you. Now I don't know who the other 10 percent are, but maybe that's where our "Unfriend" feature can come in handy.

Solution


  1. helps
  2. showed
  3. specific
  4. photo
  5. percent
  6. message
  7. sides

Original Text


Here's how the experience works today. So I find this hypothetical photo of myself, and it's not spam, it's not abuse, but I really wish it weren't on the site. So I report it and I say, "I'm in this photo and I don't like it," and then we dig deeper. Why don't you like this photo of yourself? And I select "It's embarrassing." And then I'm encouraged to message my friend, but here's the critical difference. I'm provided specific suggested language that helps me communicate to Laura how the photo makes me feel. Now the team found that this relatively small change had a huge impact. Before, only 20 percent of people were sending the message, and now 60 percent were, and surveys showed that people on both sides of the conversation felt better as a result. That same survey showed that 90 percent of your friends want to know if they've done something to upset you. Now I don't know who the other 10 percent are, but maybe that's where our "Unfriend" feature can come in handy.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion people 2
allowed people 2


Important Words


  1. abuse
  2. change
  3. communicate
  4. conversation
  5. critical
  6. deeper
  7. difference
  8. dig
  9. embarrassing
  10. encouraged
  11. experience
  12. feature
  13. feel
  14. felt
  15. find
  16. friend
  17. friends
  18. handy
  19. helps
  20. huge
  21. hypothetical
  22. impact
  23. language
  24. laura
  25. message
  26. people
  27. percent
  28. photo
  29. report
  30. result
  31. select
  32. sending
  33. showed
  34. sides
  35. site
  36. small
  37. spam
  38. specific
  39. suggested
  40. survey
  41. surveys
  42. team
  43. today
  44. upset
  45. works