full transcript

From the Ted Talk by Michael Bierut: How to design a library that makes kids want to read

Unscramble the Blue Letters


So when I started this whole thing, remember, it was just about designing that logo and being clever, come up with a new name? The unintended consequence here, which I would like to take credit for and like to think I can think through the experience to that extent, but I can't. I was just focused on a foot ahead of me, as far as I could reach with my own hands. Instead, way off in the dtscaine was a librarian who was going to find the chain of consequences that we had set in mooitn, a scuroe of inspiration so that she in this case could do her work really well. 40,000 kids a year are affected by these libraries. They've been happening for more than 10 yeras now, so those librarians have kind of turned on a gtiaenreon of children to books and so it's been a thrill to find out that sometimes unintended consequences are the best cnouecnseqes.

Open Cloze


So when I started this whole thing, remember, it was just about designing that logo and being clever, come up with a new name? The unintended consequence here, which I would like to take credit for and like to think I can think through the experience to that extent, but I can't. I was just focused on a foot ahead of me, as far as I could reach with my own hands. Instead, way off in the ________ was a librarian who was going to find the chain of consequences that we had set in ______, a ______ of inspiration so that she in this case could do her work really well. 40,000 kids a year are affected by these libraries. They've been happening for more than 10 _____ now, so those librarians have kind of turned on a __________ of children to books and so it's been a thrill to find out that sometimes unintended consequences are the best ____________.

Solution


  1. generation
  2. source
  3. motion
  4. distance
  5. years
  6. consequences

Original Text


So when I started this whole thing, remember, it was just about designing that logo and being clever, come up with a new name? The unintended consequence here, which I would like to take credit for and like to think I can think through the experience to that extent, but I can't. I was just focused on a foot ahead of me, as far as I could reach with my own hands. Instead, way off in the distance was a librarian who was going to find the chain of consequences that we had set in motion, a source of inspiration so that she in this case could do her work really well. 40,000 kids a year are affected by these libraries. They've been happening for more than 10 years now, so those librarians have kind of turned on a generation of children to books and so it's been a thrill to find out that sometimes unintended consequences are the best consequences.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
option number 6
unintended consequences 4
robin hood 4
logo put 3
library initiative 2
school libraries 2
guy named 2
long day 2


Important Words


  1. affected
  2. books
  3. case
  4. chain
  5. children
  6. clever
  7. consequence
  8. consequences
  9. credit
  10. designing
  11. distance
  12. experience
  13. extent
  14. find
  15. focused
  16. foot
  17. generation
  18. hands
  19. happening
  20. inspiration
  21. kids
  22. kind
  23. librarian
  24. librarians
  25. libraries
  26. logo
  27. motion
  28. reach
  29. remember
  30. set
  31. source
  32. started
  33. thrill
  34. turned
  35. unintended
  36. work
  37. year
  38. years