full transcript

From the Ted Talk by John Maeda: How art, technology and design inform creative leaders

Unscramble the Blue Letters


Designers talk about the relationship between form and content, content and form. Now what does that mean? Well, content is the word up there: fear. It's a four-letter word. It's a kind of a bad feeling word, fear. Fear is set in Light Helvetica, so it's not too ssftseurl, and if you set it in utlra Light Helvetica, it's like, "Oh, fear, who cares?" Right? (Laughter) You take the same Ultra lghit Helvetica and make it big, and like, whoa, that hurts. Fear. So you can see how you change the scale, you change the form. Content is the same, but you feel defirenflty. You change the tfypaece to, like, this typeface, and it's kind of funny. It's like pirate typeface, like Captain Jack sarorpw typeface. Arr! Fear! Like, aww, that's not fearful. That's actually funny. Or fear like this, kind of a nlghtucib typeface. (Laughter) Like, we gtota go to Fear. (Laughter) It's, like, amazing, right? (Laughter) (Applause) It just changes the same content. Or you make it — The letters are saeaetprd apart, they're huddled together like on the deck of the Titanic, and you feel sorry for the letters, like, I feel the fear. You feel for them. Or you chngae the typeface to something like this. It's very classy. It's like that expensive reatrsuant, Fear. I can never get in there. (Laughter) It's just amazing, Fear. But that's form, content.

Open Cloze


Designers talk about the relationship between form and content, content and form. Now what does that mean? Well, content is the word up there: fear. It's a four-letter word. It's a kind of a bad feeling word, fear. Fear is set in Light Helvetica, so it's not too _________, and if you set it in _____ Light Helvetica, it's like, "Oh, fear, who cares?" Right? (Laughter) You take the same Ultra _____ Helvetica and make it big, and like, whoa, that hurts. Fear. So you can see how you change the scale, you change the form. Content is the same, but you feel ___________. You change the ________ to, like, this typeface, and it's kind of funny. It's like pirate typeface, like Captain Jack _______ typeface. Arr! Fear! Like, aww, that's not fearful. That's actually funny. Or fear like this, kind of a _________ typeface. (Laughter) Like, we _____ go to Fear. (Laughter) It's, like, amazing, right? (Laughter) (Applause) It just changes the same content. Or you make it — The letters are _________ apart, they're huddled together like on the deck of the Titanic, and you feel sorry for the letters, like, I feel the fear. You feel for them. Or you ______ the typeface to something like this. It's very classy. It's like that expensive __________, Fear. I can never get in there. (Laughter) It's just amazing, Fear. But that's form, content.

Solution


  1. change
  2. restaurant
  3. gotta
  4. light
  5. nightclub
  6. sparrow
  7. separated
  8. stressful
  9. typeface
  10. differently
  11. ultra

Original Text


Designers talk about the relationship between form and content, content and form. Now what does that mean? Well, content is the word up there: fear. It's a four-letter word. It's a kind of a bad feeling word, fear. Fear is set in Light Helvetica, so it's not too stressful, and if you set it in Ultra Light Helvetica, it's like, "Oh, fear, who cares?" Right? (Laughter) You take the same Ultra Light Helvetica and make it big, and like, whoa, that hurts. Fear. So you can see how you change the scale, you change the form. Content is the same, but you feel differently. You change the typeface to, like, this typeface, and it's kind of funny. It's like pirate typeface, like Captain Jack Sparrow typeface. Arr! Fear! Like, aww, that's not fearful. That's actually funny. Or fear like this, kind of a nightclub typeface. (Laughter) Like, we gotta go to Fear. (Laughter) It's, like, amazing, right? (Laughter) (Applause) It just changes the same content. Or you make it — The letters are separated apart, they're huddled together like on the deck of the Titanic, and you feel sorry for the letters, like, I feel the fear. You feel for them. Or you change the typeface to something like this. It's very classy. It's like that expensive restaurant, Fear. I can never get in there. (Laughter) It's just amazing, Fear. But that's form, content.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
apple ii 3
floppy disk 2
ultra light 2
computer respond 2


Important Words


  1. amazing
  2. applause
  3. aww
  4. bad
  5. big
  6. captain
  7. cares
  8. change
  9. classy
  10. content
  11. deck
  12. designers
  13. differently
  14. expensive
  15. fear
  16. fearful
  17. feel
  18. feeling
  19. form
  20. funny
  21. gotta
  22. helvetica
  23. huddled
  24. hurts
  25. jack
  26. kind
  27. laughter
  28. letters
  29. light
  30. nightclub
  31. pirate
  32. relationship
  33. restaurant
  34. scale
  35. separated
  36. set
  37. sparrow
  38. stressful
  39. talk
  40. titanic
  41. typeface
  42. ultra
  43. whoa
  44. word