full transcript

From the Ted Talk by Paula Scher: Great design is serious, not solemn

Unscramble the Blue Letters


So, it was a rough — it was a rough go, but I fell in love with this process of actually iintarngteg gpcriahs into architecture because I didn't know what I was doing. I said, "Why can't the signage be on the floor?" New Yorkers look at their feet. And then I found that actors and actresses actually take their cues from the floor, so it turned out that these sorts of sign systems began to make ssene. They integrated with the blduinig in really peculiar ways. They ran around corners, they went up sides of buildings, and they melded into the architecture. This is Symphony Space on 90th Street and Broadway, and the type is interwoven into the stainless steel and bkilact with fiber oticps. And the architect, Jim ploehsk, essentially gave me a canvas to play taghrpypoy out on. And it was serious play. This is the children's meusum in Pittsburgh, Pennsylvania, made out of completely inpsivnxeee materials. Extruded typography that's backlit with neon. Things I never did before, built before. I just thought they'd be kind of fun to do. Donors' walls made out of Lucite. And then, inexpensive signage.

Open Cloze


So, it was a rough — it was a rough go, but I fell in love with this process of actually ___________ ________ into architecture because I didn't know what I was doing. I said, "Why can't the signage be on the floor?" New Yorkers look at their feet. And then I found that actors and actresses actually take their cues from the floor, so it turned out that these sorts of sign systems began to make _____. They integrated with the ________ in really peculiar ways. They ran around corners, they went up sides of buildings, and they melded into the architecture. This is Symphony Space on 90th Street and Broadway, and the type is interwoven into the stainless steel and _______ with fiber ______. And the architect, Jim _______, essentially gave me a canvas to play __________ out on. And it was serious play. This is the children's ______ in Pittsburgh, Pennsylvania, made out of completely ___________ materials. Extruded typography that's backlit with neon. Things I never did before, built before. I just thought they'd be kind of fun to do. Donors' walls made out of Lucite. And then, inexpensive signage.

Solution


  1. typography
  2. backlit
  3. polshek
  4. building
  5. integrating
  6. optics
  7. inexpensive
  8. museum
  9. graphics
  10. sense

Original Text


So, it was a rough — it was a rough go, but I fell in love with this process of actually integrating graphics into architecture because I didn't know what I was doing. I said, "Why can't the signage be on the floor?" New Yorkers look at their feet. And then I found that actors and actresses actually take their cues from the floor, so it turned out that these sorts of sign systems began to make sense. They integrated with the building in really peculiar ways. They ran around corners, they went up sides of buildings, and they melded into the architecture. This is Symphony Space on 90th Street and Broadway, and the type is interwoven into the stainless steel and backlit with fiber optics. And the architect, Jim Polshek, essentially gave me a canvas to play typography out on. And it was serious play. This is the children's museum in Pittsburgh, Pennsylvania, made out of completely inexpensive materials. Extruded typography that's backlit with neon. Things I never did before, built before. I just thought they'd be kind of fun to do. Donors' walls made out of Lucite. And then, inexpensive signage.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
public theater 4
york times 3
united states 3
solemn design 2
record covers 2
typeface helvetica 2
paul newman 2
city council 2


Important Words


  1. actors
  2. actresses
  3. architect
  4. architecture
  5. backlit
  6. began
  7. broadway
  8. building
  9. buildings
  10. built
  11. canvas
  12. completely
  13. corners
  14. cues
  15. essentially
  16. extruded
  17. feet
  18. fell
  19. fiber
  20. floor
  21. fun
  22. gave
  23. graphics
  24. inexpensive
  25. integrated
  26. integrating
  27. interwoven
  28. jim
  29. kind
  30. love
  31. lucite
  32. materials
  33. melded
  34. museum
  35. neon
  36. optics
  37. peculiar
  38. pennsylvania
  39. pittsburgh
  40. play
  41. polshek
  42. process
  43. ran
  44. rough
  45. sense
  46. sides
  47. sign
  48. signage
  49. sorts
  50. space
  51. stainless
  52. steel
  53. street
  54. symphony
  55. systems
  56. thought
  57. turned
  58. type
  59. typography
  60. walls
  61. ways
  62. yorkers