From the Ted Talk by Del Harvey: Protecting Twitter users (sometimes from themselves)
Unscramble the Blue Letters
Now, given the sorts of ceaghllnes I'm up against, it's crucial that I not only predict but also design protections for the uxntepeced. And that's not just an issue for me, or for twteitr, it's an issue for you. It's an issue for anybody who's building or creating something that you think is going to be anamzig and will let people do awesome things. So what do I do? I pusae and I think, how could all of this go horribly wrong? I visualize cohtpsatare. And that's hard. There's a sort of inherent cognitive dissonance in doing that, like when you're writing your wedding vows at the same time as your prenuptial agreement. (Laughter) But you still have to do it, particularly if you're marrying 500 million tweets per day. What do I mean by "visualize catastrophe?" I try to think of how something as bingen and innocuous as a picture of a cat could lead to dtaeh, and what to do to prevent that. Which happens to be my next example. This is my cat, Eli. We wanted to give users the ability to add photos to their twtees. A picture is worth a thousand words. You only get 140 characters. You add a photo to your tweet, look at how much more content you've got now. There's all sorts of great things you can do by adding a phtoo to a tweet. My job isn't to think of those. It's to think of what could go wrong.
Open Cloze
Now, given the sorts of __________ I'm up against, it's crucial that I not only predict but also design protections for the __________. And that's not just an issue for me, or for _______, it's an issue for you. It's an issue for anybody who's building or creating something that you think is going to be _______ and will let people do awesome things. So what do I do? I _____ and I think, how could all of this go horribly wrong? I visualize ___________. And that's hard. There's a sort of inherent cognitive dissonance in doing that, like when you're writing your wedding vows at the same time as your prenuptial agreement. (Laughter) But you still have to do it, particularly if you're marrying 500 million tweets per day. What do I mean by "visualize catastrophe?" I try to think of how something as ______ and innocuous as a picture of a cat could lead to _____, and what to do to prevent that. Which happens to be my next example. This is my cat, Eli. We wanted to give users the ability to add photos to their ______. A picture is worth a thousand words. You only get 140 characters. You add a photo to your tweet, look at how much more content you've got now. There's all sorts of great things you can do by adding a _____ to a tweet. My job isn't to think of those. It's to think of what could go wrong.
Solution
challenges
twitter
photo
catastrophe
pause
tweets
amazing
unexpected
death
benign
Original Text
Now, given the sorts of challenges I'm up against, it's crucial that I not only predict but also design protections for the unexpected. And that's not just an issue for me, or for Twitter, it's an issue for you. It's an issue for anybody who's building or creating something that you think is going to be amazing and will let people do awesome things. So what do I do? I pause and I think, how could all of this go horribly wrong? I visualize catastrophe. And that's hard. There's a sort of inherent cognitive dissonance in doing that, like when you're writing your wedding vows at the same time as your prenuptial agreement. (Laughter) But you still have to do it, particularly if you're marrying 500 million tweets per day. What do I mean by "visualize catastrophe?" I try to think of how something as benign and innocuous as a picture of a cat could lead to death, and what to do to prevent that. Which happens to be my next example. This is my cat, Eli. We wanted to give users the ability to add photos to their tweets. A picture is worth a thousand words. You only get 140 characters. You add a photo to your tweet, look at how much more content you've got now. There's all sorts of great things you can do by adding a photo to a tweet. My job isn't to think of those. It's to think of what could go wrong.