full transcript

From the Ted Talk by Amy Lockwood: Selling condoms in the Congo

Unscramble the Blue Letters


And as a marketer, I found that cruoius. And so I started to look at what the marketing looked like. And it turns out that there are three main messages used by the donor aigneces for these condoms: fear, financing and fidelity. They name the condoms things like Vive, "to live" or Trust. They package it with the red ribbon that reminds us of HIV, put it in boxes that remind you who paid for them, show pictures of your wife or husband and tell you to protect them or to act pdrneutly.

Now these are not the knids of things that someone is tnniihkg about just before they go get a condom. (Laughter) What is it that you think about just before you get a cdnoom? Sex! And the private companies that sell cmodons in these places, they understand this. Their mirektnag is slightly different. The name might not be much different, but the imagery sure is. Some brands are aspirational, and certainly the packaging is incredibly provocative.

Open Cloze


And as a marketer, I found that _______. And so I started to look at what the marketing looked like. And it turns out that there are three main messages used by the donor ________ for these condoms: fear, financing and fidelity. They name the condoms things like Vive, "to live" or Trust. They package it with the red ribbon that reminds us of HIV, put it in boxes that remind you who paid for them, show pictures of your wife or husband and tell you to protect them or to act _________.

Now these are not the _____ of things that someone is ________ about just before they go get a condom. (Laughter) What is it that you think about just before you get a ______? Sex! And the private companies that sell _______ in these places, they understand this. Their _________ is slightly different. The name might not be much different, but the imagery sure is. Some brands are aspirational, and certainly the packaging is incredibly provocative.

Solution


  1. kinds
  2. condoms
  3. condom
  4. agencies
  5. marketing
  6. curious
  7. thinking
  8. prudently

Original Text


And as a marketer, I found that curious. And so I started to look at what the marketing looked like. And it turns out that there are three main messages used by the donor agencies for these condoms: fear, financing and fidelity. They name the condoms things like Vive, "to live" or Trust. They package it with the red ribbon that reminds us of HIV, put it in boxes that remind you who paid for them, show pictures of your wife or husband and tell you to protect them or to act prudently.

Now these are not the kinds of things that someone is thinking about just before they go get a condom. (Laughter) What is it that you think about just before you get a condom? Sex! And the private companies that sell condoms in these places, they understand this. Their marketing is slightly different. The name might not be much different, but the imagery sure is. Some brands are aspirational, and certainly the packaging is incredibly provocative.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
donor agencies 4
agencies provide 2

ngrams of length 3

collocation frequency
donor agencies provide 2

Important Words


  1. act
  2. agencies
  3. aspirational
  4. boxes
  5. brands
  6. companies
  7. condom
  8. condoms
  9. curious
  10. donor
  11. fear
  12. fidelity
  13. financing
  14. hiv
  15. husband
  16. imagery
  17. incredibly
  18. kinds
  19. laughter
  20. looked
  21. main
  22. marketer
  23. marketing
  24. messages
  25. package
  26. packaging
  27. paid
  28. pictures
  29. places
  30. private
  31. protect
  32. provocative
  33. prudently
  34. put
  35. red
  36. remind
  37. reminds
  38. ribbon
  39. sell
  40. show
  41. slightly
  42. started
  43. thinking
  44. trust
  45. turns
  46. understand
  47. vive
  48. wife