full transcript

From the Ted Talk by Johanna Blakley: Social media and the end of gender

Unscramble the Blue Letters


Age demographics: the 18 to 49 demo has had a huge impact on all mass media pimonamgrrg in this cnrutoy since the 1960s, when the baby boomers were still yunog. Now they've aged out of that demographic, but it's still the case that powerful rgntias companies like Nielson don't even take into account viewers of television shows over age 54. In our media environment, it's as if they don't even exist. Now, if you watch "Mad Men," like I do — it's a popular TV show in the staets — Dr. Faye Miller does something cleald psychographics, which first came about in the 1960s, where you create these complex psychological poieflrs of consumers. But psychographics really haven't had a huge impact on the media business. It's really just been basic demographics.

Open Cloze


Age demographics: the 18 to 49 demo has had a huge impact on all mass media ___________ in this _______ since the 1960s, when the baby boomers were still _____. Now they've aged out of that demographic, but it's still the case that powerful _______ companies like Nielson don't even take into account viewers of television shows over age 54. In our media environment, it's as if they don't even exist. Now, if you watch "Mad Men," like I do — it's a popular TV show in the ______ — Dr. Faye Miller does something ______ psychographics, which first came about in the 1960s, where you create these complex psychological ________ of consumers. But psychographics really haven't had a huge impact on the media business. It's really just been basic demographics.

Solution


  1. profiles
  2. called
  3. states
  4. young
  5. country
  6. ratings
  7. programming

Original Text


Age demographics: the 18 to 49 demo has had a huge impact on all mass media programming in this country since the 1960s, when the baby boomers were still young. Now they've aged out of that demographic, but it's still the case that powerful ratings companies like Nielson don't even take into account viewers of television shows over age 54. In our media environment, it's as if they don't even exist. Now, if you watch "Mad Men," like I do — it's a popular TV show in the States — Dr. Faye Miller does something called psychographics, which first came about in the 1960s, where you create these complex psychological profiles of consumers. But psychographics really haven't had a huge impact on the media business. It's really just been basic demographics.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
social media 10
media companies 5
huge impact 4
demographic categories 2
hard time 2
genre categories 2


Important Words


  1. account
  2. age
  3. aged
  4. baby
  5. basic
  6. boomers
  7. business
  8. called
  9. case
  10. companies
  11. complex
  12. consumers
  13. country
  14. create
  15. demo
  16. demographic
  17. demographics
  18. dr
  19. environment
  20. exist
  21. faye
  22. huge
  23. impact
  24. mass
  25. media
  26. men
  27. miller
  28. nielson
  29. popular
  30. powerful
  31. profiles
  32. programming
  33. psychographics
  34. psychological
  35. ratings
  36. show
  37. shows
  38. states
  39. television
  40. tv
  41. viewers
  42. watch
  43. young