full transcript
From the Ted Talk by Sendhil Mullainathan: Solving social problems with a nudge
Unscramble the Blue Letters
So, let me now talk about the last mile problem. So far, I've been pretty negative. I've been trying to show you the oddities of human behavior. And I think maybe I'm being too negative. Maybe it's the dariehra. Maybe the last mile problem really should be thought of as the last mile opportunity.
Let's go back to diabetes. This is a typical insulin intocjein. Now, cynrarig this thing around is complicated. You gotta carry the boltte, you gotta carry the syringe. It's also painful. Now, you may think to yourself, "Well, if my eyes depended on it, you know, I would obviously use it every day." But the pain, the dsofocmrit, you know, paying attention, rrbneemiemg to put it in your purse when you go on a long trip: These are the day-to-day of life, and they do pose problems. Here is an innovation, a design innovation. This is a pen, it's called an insulin pen, preloaded. The nldeee is particularly srhap. You just gtota carry this thing around. It's much easier to use, much less painful. Anywhere between five and 10 percent increase in adherence, just as a result of this.
Open Cloze
So, let me now talk about the last mile problem. So far, I've been pretty negative. I've been trying to show you the oddities of human behavior. And I think maybe I'm being too negative. Maybe it's the ________. Maybe the last mile problem really should be thought of as the last mile opportunity.
Let's go back to diabetes. This is a typical insulin _________. Now, ________ this thing around is complicated. You gotta carry the ______, you gotta carry the syringe. It's also painful. Now, you may think to yourself, "Well, if my eyes depended on it, you know, I would obviously use it every day." But the pain, the __________, you know, paying attention, ___________ to put it in your purse when you go on a long trip: These are the day-to-day of life, and they do pose problems. Here is an innovation, a design innovation. This is a pen, it's called an insulin pen, preloaded. The ______ is particularly _____. You just _____ carry this thing around. It's much easier to use, much less painful. Anywhere between five and 10 percent increase in adherence, just as a result of this.
Solution
- injection
- bottle
- discomfort
- sharp
- gotta
- carrying
- needle
- diarrhea
- remembering
Original Text
So, let me now talk about the last mile problem. So far, I've been pretty negative. I've been trying to show you the oddities of human behavior. And I think maybe I'm being too negative. Maybe it's the diarrhea. Maybe the last mile problem really should be thought of as the last mile opportunity.
Let's go back to diabetes. This is a typical insulin injection. Now, carrying this thing around is complicated. You gotta carry the bottle, you gotta carry the syringe. It's also painful. Now, you may think to yourself, "Well, if my eyes depended on it, you know, I would obviously use it every day." But the pain, the discomfort, you know, paying attention, remembering to put it in your purse when you go on a long trip: These are the day-to-day of life, and they do pose problems. Here is an innovation, a design innovation. This is a pen, it's called an insulin pen, preloaded. The needle is particularly sharp. You just gotta carry this thing around. It's much easier to use, much less painful. Anywhere between five and 10 percent increase in adherence, just as a result of this.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
oral rehydration |
4 |
mile problem |
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mental model |
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gotta carry |
3 |
long time |
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percent child |
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child mortality |
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comparative advantage |
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fuel efficiency |
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person walks |
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ad campaign |
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mile opportunity |
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scientific method |
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behavior change |
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social science |
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great marketers |
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ngrams of length 3
collocation |
frequency |
percent child mortality |
2 |
Important Words
- adherence
- attention
- behavior
- bottle
- called
- carry
- carrying
- complicated
- day
- depended
- design
- diabetes
- diarrhea
- discomfort
- easier
- eyes
- gotta
- human
- increase
- injection
- innovation
- insulin
- life
- long
- mile
- needle
- negative
- oddities
- opportunity
- pain
- painful
- paying
- pen
- percent
- pose
- preloaded
- pretty
- problem
- problems
- purse
- put
- remembering
- result
- sharp
- show
- syringe
- talk
- thought
- typical