full transcript

From the Ted Talk by Rory Sutherland: Sweat the small stuff

Unscramble the Blue Letters


Our own sense of self-aggrandizement feels that big important problems need to have big important, and most of all, expensive solutions attached to them. And yet, what behavioral eimoocncs sohws time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied. But everything about ittuotinnsis makes them ulcronbtmoafe with that disproportionality. So what happens in an institution is the very person who has the power to solve the perlobm also has a very, very lgrae budget. And once you have a very, very large budget, you actually look for eepxisnve things to spend it on. What is completely lcaikng is a class of people who have immense amounts of power, but no money at all. (Laughter) It's those people I'd quite like to create in the wlrod going forward.

Open Cloze


Our own sense of self-aggrandizement feels that big important problems need to have big important, and most of all, expensive solutions attached to them. And yet, what behavioral _________ _____ time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied. But everything about ____________ makes them _____________ with that disproportionality. So what happens in an institution is the very person who has the power to solve the _______ also has a very, very _____ budget. And once you have a very, very large budget, you actually look for _________ things to spend it on. What is completely _______ is a class of people who have immense amounts of power, but no money at all. (Laughter) It's those people I'd quite like to create in the _____ going forward.

Solution


  1. shows
  2. large
  3. world
  4. expensive
  5. institutions
  6. lacking
  7. economics
  8. uncomfortable
  9. problem

Original Text


Our own sense of self-aggrandizement feels that big important problems need to have big important, and most of all, expensive solutions attached to them. And yet, what behavioral economics shows time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied. But everything about institutions makes them uncomfortable with that disproportionality. So what happens in an institution is the very person who has the power to solve the problem also has a very, very large budget. And once you have a very, very large budget, you actually look for expensive things to spend it on. What is completely lacking is a class of people who have immense amounts of power, but no money at all. (Laughter) It's those people I'd quite like to create in the world going forward.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
virgin atlantic 2
single person 2
behavioral economics 2
strategy myth 2


Important Words


  1. amounts
  2. applied
  3. attached
  4. attitude
  5. behavior
  6. behavioral
  7. big
  8. budget
  9. change
  10. class
  11. completely
  12. create
  13. degree
  14. disproportionality
  15. economics
  16. entailed
  17. expense
  18. expensive
  19. feels
  20. force
  21. human
  22. immense
  23. important
  24. institution
  25. institutions
  26. lacking
  27. large
  28. laughter
  29. money
  30. people
  31. person
  32. power
  33. problem
  34. problems
  35. proportionate
  36. sense
  37. shows
  38. solutions
  39. solve
  40. spend
  41. strong
  42. time
  43. uncomfortable
  44. work
  45. world