full transcript

From the Ted Talk by Bob Langert: The business case for working with your toughest critics

Unscramble the Blue Letters


(Laughter)

I'm the corporate suit. I'm the one representing authority. And this new thing was emerging called corporate social responsibility, later corporate sisunitabatliy, and now I had a chance to make a difference. So the beginning of this journey stetard when McDonald's agreed to a partnership with the eemantnvronil dnsfeee Fund. They were an NGO that was fudoend with the principle of "sue the bastards." So I'm tikhinng, what are they thinking about me and my team?

When I first met Richard deonsin, he's the senior sictsient for EDF, I was very apprehensive. I thought he's a tree-hugger, and I'm thinking he thinks all I care about is the money. So we wanted the EDF team to give us real-world solutions. So we did the logical thing. We had them flip burgers in our restaurants. So you have to imagine Richard, who, by the way, is a PhD in physics, and there he is, he's trying to dress a quarter-pounder, and you're supposed to have two squirts of ketchup, one mustard, three pickles and an onion, go on to the next one, you've got to be so fast. And you know what? He couldn't get it right all day long. And he was fstarteurd. And I was so impressed, because he was trying to understand our business.

Open Cloze


(Laughter)

I'm the corporate suit. I'm the one representing authority. And this new thing was emerging called corporate social responsibility, later corporate ______________, and now I had a chance to make a difference. So the beginning of this journey _______ when McDonald's agreed to a partnership with the _____________ _______ Fund. They were an NGO that was _______ with the principle of "sue the bastards." So I'm ________, what are they thinking about me and my team?

When I first met Richard _______, he's the senior _________ for EDF, I was very apprehensive. I thought he's a tree-hugger, and I'm thinking he thinks all I care about is the money. So we wanted the EDF team to give us real-world solutions. So we did the logical thing. We had them flip burgers in our restaurants. So you have to imagine Richard, who, by the way, is a PhD in physics, and there he is, he's trying to dress a quarter-pounder, and you're supposed to have two squirts of ketchup, one mustard, three pickles and an onion, go on to the next one, you've got to be so fast. And you know what? He couldn't get it right all day long. And he was __________. And I was so impressed, because he was trying to understand our business.

Solution


  1. sustainability
  2. environmental
  3. frustrated
  4. scientist
  5. founded
  6. started
  7. denison
  8. defense
  9. thinking

Original Text


(Laughter)

I'm the corporate suit. I'm the one representing authority. And this new thing was emerging called corporate social responsibility, later corporate sustainability, and now I had a chance to make a difference. So the beginning of this journey started when McDonald's agreed to a partnership with the Environmental Defense Fund. They were an NGO that was founded with the principle of "sue the bastards." So I'm thinking, what are they thinking about me and my team?

When I first met Richard Denison, he's the senior scientist for EDF, I was very apprehensive. I thought he's a tree-hugger, and I'm thinking he thinks all I care about is the money. So we wanted the EDF team to give us real-world solutions. So we did the logical thing. We had them flip burgers in our restaurants. So you have to imagine Richard, who, by the way, is a PhD in physics, and there he is, he's trying to dress a quarter-pounder, and you're supposed to have two squirts of ketchup, one mustard, three pickles and an onion, go on to the next one, you've got to be so fast. And you know what? He couldn't get it right all day long. And he was frustrated. And I was so impressed, because he was trying to understand our business.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
edf team 3
animal rights 3
million pounds 2
animal welfare 2


Important Words


  1. agreed
  2. apprehensive
  3. authority
  4. bastards
  5. beginning
  6. burgers
  7. business
  8. called
  9. care
  10. chance
  11. corporate
  12. day
  13. defense
  14. denison
  15. difference
  16. dress
  17. edf
  18. emerging
  19. environmental
  20. fast
  21. flip
  22. founded
  23. frustrated
  24. fund
  25. give
  26. imagine
  27. impressed
  28. journey
  29. ketchup
  30. laughter
  31. logical
  32. long
  33. met
  34. money
  35. mustard
  36. ngo
  37. onion
  38. partnership
  39. phd
  40. physics
  41. pickles
  42. principle
  43. representing
  44. responsibility
  45. restaurants
  46. richard
  47. scientist
  48. senior
  49. social
  50. solutions
  51. squirts
  52. started
  53. suit
  54. supposed
  55. sustainability
  56. team
  57. thinking
  58. thinks
  59. thought
  60. understand
  61. wanted