full transcript

From the Ted Talk by Ray Anderson: The business logic of sustainability

Unscramble the Blue Letters


(Laughter)

(Applause)

We reckon that we are a bit over halfway to our goal: zero impact, zero footprint. We've set 2020 as our target year for zero, for reaching the top, the summit of Mount Sustainability. We call this Mission Zero. And this is perhaps the most important facet: we have found Mission Zero to be incredibly good for business. A better business model, a better way to bigger profits. Here is the bunseiss case for sustainability. From real life enxcreiepe, costs are down, not up, reflecting some 400 mioilln dollars of avoided cstos in psuurit of zero waste — the first face of mnuot Sustainability. This has paid all the costs for the transformation of iarfctene.

Open Cloze


(Laughter)

(Applause)

We reckon that we are a bit over halfway to our goal: zero impact, zero footprint. We've set 2020 as our target year for zero, for reaching the top, the summit of Mount Sustainability. We call this Mission Zero. And this is perhaps the most important facet: we have found Mission Zero to be incredibly good for business. A better business model, a better way to bigger profits. Here is the ________ case for sustainability. From real life __________, costs are down, not up, reflecting some 400 _______ dollars of avoided _____ in _______ of zero waste — the first face of _____ Sustainability. This has paid all the costs for the transformation of _________.

Solution


  1. million
  2. interface
  3. business
  4. mount
  5. costs
  6. experience
  7. pursuit

Original Text


(Laughter)

(Applause)

We reckon that we are a bit over halfway to our goal: zero impact, zero footprint. We've set 2020 as our target year for zero, for reaching the top, the summit of Mount Sustainability. We call this Mission Zero. And this is perhaps the most important facet: we have found Mission Zero to be incredibly good for business. A better business model, a better way to bigger profits. Here is the business case for sustainability. From real life experience, costs are down, not up, reflecting some 400 million dollars of avoided costs in pursuit of zero waste — the first face of Mount Sustainability. This has paid all the costs for the transformation of Interface.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
greenest ceo 2
environmental impact 2
labor productivity 2
fossil fuel 2
greenhouse gas 2
climate disruption 2
carpet tile 2
cool carpet 2
mount sustainability 2
tuesday morning 2


Important Words


  1. applause
  2. avoided
  3. bigger
  4. bit
  5. business
  6. call
  7. case
  8. costs
  9. dollars
  10. experience
  11. face
  12. footprint
  13. good
  14. halfway
  15. impact
  16. important
  17. incredibly
  18. interface
  19. laughter
  20. life
  21. million
  22. mission
  23. model
  24. mount
  25. paid
  26. profits
  27. pursuit
  28. reaching
  29. real
  30. reckon
  31. reflecting
  32. set
  33. summit
  34. sustainability
  35. target
  36. top
  37. transformation
  38. waste
  39. year