full transcript

From the Ted Talk by Sebastian Deterding: What your designs say about you

Unscramble the Blue Letters


So it's at first a very simple, very obvious qouisetn I would like to give you: What are your iitnneonts if you are designing something? And obviously, intentions are not the only thing, so here is another example for one of these applications. There are a cpluoe of these kinds of Eco dashboards right now — dashboards built into cars — which try to motivate you to drive more fuel-efficiently. This here is Nissan's MyLeaf, where your driving behavior is compared with the driving behavior of other ppeole, so you can cmetope for who drives a route the most fuel-efficiently. And these things are very effective, it turns out — so efictvfee that they motivate people to engage in unsafe driving behaviors, like not sptionpg at a red light, because that way you have to stop and restart the engine, and that would use quite some fuel, wouldn't it? So despite this being a very well-intended application, obviously there was a side effect of that.

Open Cloze


So it's at first a very simple, very obvious ________ I would like to give you: What are your __________ if you are designing something? And obviously, intentions are not the only thing, so here is another example for one of these applications. There are a ______ of these kinds of Eco dashboards right now — dashboards built into cars — which try to motivate you to drive more fuel-efficiently. This here is Nissan's MyLeaf, where your driving behavior is compared with the driving behavior of other ______, so you can _______ for who drives a route the most fuel-efficiently. And these things are very effective, it turns out — so _________ that they motivate people to engage in unsafe driving behaviors, like not ________ at a red light, because that way you have to stop and restart the engine, and that would use quite some fuel, wouldn't it? So despite this being a very well-intended application, obviously there was a side effect of that.

Solution


  1. people
  2. couple
  3. question
  4. stopping
  5. effective
  6. compete
  7. intentions

Original Text


So it's at first a very simple, very obvious question I would like to give you: What are your intentions if you are designing something? And obviously, intentions are not the only thing, so here is another example for one of these applications. There are a couple of these kinds of Eco dashboards right now — dashboards built into cars — which try to motivate you to drive more fuel-efficiently. This here is Nissan's MyLeaf, where your driving behavior is compared with the driving behavior of other people, so you can compete for who drives a route the most fuel-efficiently. And these things are very effective, it turns out — so effective that they motivate people to engage in unsafe driving behaviors, like not stopping at a red light, because that way you have to stop and restart the engine, and that would use quite some fuel, wouldn't it? So despite this being a very well-intended application, obviously there was a side effect of that.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
good life 12
driving behavior 2
persuasive technology 2


Important Words


  1. application
  2. applications
  3. behavior
  4. behaviors
  5. built
  6. cars
  7. compared
  8. compete
  9. couple
  10. dashboards
  11. designing
  12. drive
  13. drives
  14. driving
  15. eco
  16. effect
  17. effective
  18. engage
  19. engine
  20. fuel
  21. give
  22. intentions
  23. kinds
  24. light
  25. motivate
  26. myleaf
  27. obvious
  28. people
  29. question
  30. red
  31. restart
  32. route
  33. side
  34. simple
  35. stop
  36. stopping
  37. turns
  38. unsafe