full transcript

From the Ted Talk by Tony Fadell: The first secret of design is ... noticing

Unscramble the Blue Letters


Now as a product designer, I try to learn from pploee like Mary to try to see the world the way it really is, not the way we think it is. Why? Because it's easy to solve a problem that almost everyone sees. But it's hard to sovle a problem that almost no one sees.

Now some people think you're born with this ability or you're not, as if Mary arsdneon was hardwired at birth to see the world more clearly. That wasn't the case for me. I had to work at it. During my years at Apple, Steve Jobs challenged us to come into work every day, to see our potcrdus through the eyes of the customer, the new customer, the one that has freas and possible frustrations and hufepol exhilaration that their new technology pcruodt could work straightaway for them. He called it staying beginners, and wanted to make sure that we focused on those tiny little details to make them faster, easier and seamless for the new customers.

Open Cloze


Now as a product designer, I try to learn from ______ like Mary to try to see the world the way it really is, not the way we think it is. Why? Because it's easy to solve a problem that almost everyone sees. But it's hard to _____ a problem that almost no one sees.

Now some people think you're born with this ability or you're not, as if Mary ________ was hardwired at birth to see the world more clearly. That wasn't the case for me. I had to work at it. During my years at Apple, Steve Jobs challenged us to come into work every day, to see our ________ through the eyes of the customer, the new customer, the one that has _____ and possible frustrations and _______ exhilaration that their new technology _______ could work straightaway for them. He called it staying beginners, and wanted to make sure that we focused on those tiny little details to make them faster, easier and seamless for the new customers.

Solution


  1. people
  2. anderson
  3. product
  4. hopeful
  5. solve
  6. fears
  7. products

Original Text


Now as a product designer, I try to learn from people like Mary to try to see the world the way it really is, not the way we think it is. Why? Because it's easy to solve a problem that almost everyone sees. But it's hard to solve a problem that almost no one sees.

Now some people think you're born with this ability or you're not, as if Mary Anderson was hardwired at birth to see the world more clearly. That wasn't the case for me. I had to work at it. During my years at Apple, Steve Jobs challenged us to come into work every day, to see our products through the eyes of the customer, the new customer, the one that has fears and possible frustrations and hopeful exhilaration that their new technology product could work straightaway for them. He called it staying beginners, and wanted to make sure that we focused on those tiny little details to make them faster, easier and seamless for the new customers.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
interesting happened 2
comfortable shower 2
mary anderson 2
hard drive 2
worked people 2
thermostat designers 2
drawing board 2


Important Words


  1. ability
  2. anderson
  3. apple
  4. beginners
  5. birth
  6. born
  7. called
  8. case
  9. challenged
  10. customer
  11. customers
  12. day
  13. designer
  14. details
  15. easier
  16. easy
  17. exhilaration
  18. eyes
  19. faster
  20. fears
  21. focused
  22. frustrations
  23. hard
  24. hardwired
  25. hopeful
  26. jobs
  27. learn
  28. mary
  29. people
  30. problem
  31. product
  32. products
  33. seamless
  34. sees
  35. solve
  36. staying
  37. steve
  38. straightaway
  39. technology
  40. tiny
  41. wanted
  42. work
  43. world
  44. years