full transcript

From the Ted Talk by Sergey Brin + Larry Page: The genesis of Google

Unscramble the Blue Letters


One of the things that really excites me about what we're doing now is we have this thing called AdSense, and this is a little bit foreshadowing — this is from before Dean dropped out. But the idea is, like, on a npwsaeper, for example, we show you relevant ads. And this is hard to read, but this says "Battle for New Hampshire: Howard Dean for President" — articles on Howard Dean. And these ads are generated atltaucmiloay — like in this case, on the Washington Post — from the conntet on the site. And so we use our over 150,000 advertisers and millions of advertisements, so we pick the one that's most rlnaevet to what you're actually looking at, much as we do on search. So the idea is we can make advertising useful, not just anyninog, right?

Open Cloze


One of the things that really excites me about what we're doing now is we have this thing called AdSense, and this is a little bit foreshadowing — this is from before Dean dropped out. But the idea is, like, on a _________, for example, we show you relevant ads. And this is hard to read, but this says "Battle for New Hampshire: Howard Dean for President" — articles on Howard Dean. And these ads are generated _____________ — like in this case, on the Washington Post — from the _______ on the site. And so we use our over 150,000 advertisers and millions of advertisements, so we pick the one that's most ________ to what you're actually looking at, much as we do on search. So the idea is we can make advertising useful, not just ________, right?

Solution


  1. automatically
  2. annoying
  3. relevant
  4. newspaper
  5. content

Original Text


One of the things that really excites me about what we're doing now is we have this thing called AdSense, and this is a little bit foreshadowing — this is from before Dean dropped out. But the idea is, like, on a newspaper, for example, we show you relevant ads. And this is hard to read, but this says "Battle for New Hampshire: Howard Dean for President" — articles on Howard Dean. And these ads are generated automatically — like in this case, on the Washington Post — from the content on the site. And so we use our over 150,000 advertisers and millions of advertisements, so we pick the one that's most relevant to what you're actually looking at, much as we do on search. So the idea is we can make advertising useful, not just annoying, right?

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
google grants 2
small project 2
people started 2
good job 2
howard dean 2
related search 2
accept payment 2


Important Words


  1. ads
  2. adsense
  3. advertisements
  4. advertisers
  5. advertising
  6. annoying
  7. articles
  8. automatically
  9. bit
  10. called
  11. case
  12. content
  13. dean
  14. dropped
  15. excites
  16. foreshadowing
  17. generated
  18. hard
  19. howard
  20. idea
  21. millions
  22. newspaper
  23. pick
  24. post
  25. read
  26. relevant
  27. search
  28. show
  29. site
  30. washington